Historical information

Matches and match boxes were common and essential household items in the 19th century and early to mid 20th century. Today matches are used only irregularly. This match box holder was an advertising tool for Roy Pearson who had a motor service station at 100 Kepler Street, Warrnambool in the 1930s. The business was called the Super Service Station and Pearson was the agent for Triumph and Citroen cars. He sold petrol and used cars and did car repairs. In 1937 the business was run by Chorlton and Graham

Significance

This item is of considerable interest showing the type of advertising used in Warrnambool in 1935. Apart from its utilitarian use of holding a match box, it is an advertising tool containing a 1935 calendar and it also uses humour as its main appeal. The holder features a face which shows a happy man when held one way (“This man calls at Pearson’s Service Station for satisfaction’) and a grumpy man when it is turned around (‘This man wishes he did call’).

Physical description

This is a metal match box holder, painted blue with yellow printing and an image of a man’s face. It has a 1935 calendar. It is much rusted on the inside and a little blotched on the outside.

Inscriptions & markings

‘Roy H. Pearson, Super Service Station, Ye Auto Fille Here, Phone 511, 100 Kepler Street, Warrnambool. This man calls at Pearson’s Service Station for satisfaction, This man wishes he did call’