Physical description
Large, brown, cloth covered book. A lengthy survey of 1920s graphic advertising in both the USA and England, with the aim of educating the public on what exactly made good advertising. Subjects include “Art & the Public,” “Art & the Business Man,” “The Art of the Printer,” “Commercial Studios & Their Work,” “The Art Agent & His Work,” “Retail Store Advertising,” “Notable Advertising Campaigns,” and much more. Many black and white images, with some in colour.