Historical information

Women's magazines developed rapidly through the 1800's reflecting marketing and social changes. Publications evolved from being journals aimed at the middle class to cheaper, chattier more domestic magazines more widely available.
Alice Letitia Swan was the daughter of Edward Swan (tinsmith and plumber at Orbost) and Emma Dinah Jefferson. Alice married Herman Oswald (Ossie) Wehner (blacksmith, Orbost) on 4-4-1923. She was born in 1899 in Omeo and died 14-6-1979, aged 80 in Orbost.(info. from John Phillips)

Significance

These are early 20th century examples of English women's magazines. They give practical advice on needlework and they evidence the widespread interest in contemporary fashion. In doing so they show what were the fashionable, but broadly affordable, women's and children's clothing styles of their day.
These magazines also reflect women's interests in fiction at that time.

Physical description

Two magazines, titled The Lady's Companion. 2424.1 was printed on 21.1.1911 and cost one penny. 2424.2 is dated 25.11.1916 and is titled Leach's Lady's Companion and has a pink cover. Both contain illustrations of the current fashions, interesting facts and selected fiction.

Inscriptions & markings

2424.2 : on back in red pen - Miss Alice Swan
Nicholson St Orbost