Historical information

Women’s magazines during WWII played a “reflecting role,” meaning they cooperated with government agendas while still including topics of readers’ interests
Women’s employment rate skyrocketed during WWII. However, even though the number of women working outside the home grew rapidly most of them were still engaged entirely in homemaking. Therefore women’s magazines centered mostly on the stresses and shortages of wartime. Articles as well as advertisements presented information on “product rationing, tips on keeping the family healthy, guidelines for thrifty shopping and advice on how to look good through it all.

Significance

This is an example of an English women's magazine published during WW11.It gives practical advice on needlework / knitting and evidences the widespread interest in contemporary fashion. In doing so it shows what were the fashionable, but broadly affordable, women's and children's clothing styles of their day.
These magazines also reflect women's interests.

Physical description

A 64 pp magazine, titled Woman and Home and Good Needlework Magazine. The front cover has a a coloured picture of a man in a uniform and woman sitting at a round table drinking tea and photographs of knitted jumpers, the patterns of which are inside the magazine.

Inscriptions & markings

Handwritten on front cover in pencil -Mehlert