Historical information

Women’s magazines just after WWII played a “reflecting role,” meaning they cooperated with government agendas while still including topics of readers’ interests
Women’s employment rate had skyrocketed during WWII. However, even though the number of women working outside the home grew rapidly most of them were still engaged entirely in homemaking. Therefore women’s magazines centered mostly on the stresses and shortages of wartime. Articles as well as advertisements presented information on “product rationing, tips on keeping the family healthy, guidelines for thrifty shopping and advice on how to look good through it all.

Significance

This is an example of an English women's magazine published post WW11.It gives practical advice on needlework / knitting and evidences the widespread interest in contemporary fashion. In doing so it shows what were the fashionable, but broadly affordable, women's and children's clothing styles of their day.
These magazines also reflect women's interests.

Physical description

A 64 pp magazine, titled Woman and Home and Good Needlework Magazine. On the front cover is a coloured drawing of a fashionably dressed and made-up woman with red hair and holding a bunch of similarly coloured flowers (gerberas?) At the bottom left are knitted baby clothes - pattern inside - as well as a man and woman wearing fashionable clothing - suggesting patterns are inside the magazine. The magazine cost 1/6 and is dated October 1951.