Historical information
New Idea is a long-running Australian weekly magazine published by Pacific Magazines and aimed at women.The magazine was first published in 1902 by Fitchett Bros. Southdown Magazines purchased Fitchett Bros. after World War II.
Significance
. . This magazine reflects the contemporary ideology about class, family structures and women’s role in society
Physical description
A 34 pp magazine, titled The New Idea. The front cover has a coloured picture of a woman in a stylish red dress. In white print across the bottom is written "Baby Hold Your Tongue". The magazine cost 3d and is dated September 5 1945. It contains stories, articles comics and advertisements , all in b/w.
