Historical information

Warrnambool’s first Palais was established in the Hotel Mansions on the corner of Koroit and Kepler Streets and destroyed by fire in 1929. The second Palais was established at the Liberty Theatre in Lava Street. The third Palais was established in the Oddfellows Hall building in Koroit Street in 1939. Dances were held weekly and sometimes more often and attracted musical talent from the Warrnambool district and even from Melbourne with band leaders such as Tommy Davidson and Vin Mills. In 1974 the Warrnambool City Council bought the building and it was used only intermittently for entertainment purposes. Today the building is in private hands and is used for commercial and business purposes.

Significance

This advertisement is of considerable significance as it comes from the Palais de Danse dance theatre which was important as a social institution in Warrnambool for over 30 years. The advertisement also reminds us of the era (1940s, 50s, 60s) when beauty pageants and Belle of the Ball competitions were popular all over Australia.

Physical description

This is a document in a brown plastic frame with a gold-coloured metal inside edging. The frame has a glass front. The document is a 1954 advertisement for the Palais de Danse dance floor in the Oddfellows Hall in Koroit Street, Warrnambool. The advertisement has black and red printing on a buff-coloured background. The advertisement has an ornamental edge around the printing and a red-coloured photograph of the dance floor.

Inscriptions & markings

‘Palais de Danse, Warrnambool, proclaims The Belle of the Western District, The Largest Provincial Competition, Biggest Prizes Ever Offered, The Most Beautiful Girls in the Western District’ etc etc