Historical information

David Fletcher Jones was born in Bendigo in 1895. He served in World War 1 and returned in 1917 and with a war repatriation loan bought a hawkers wagon and commenced working a circuit around the Western District. In 1924 he bought a business in Warrnambool and after an initial shaky start he started to build his business. He was well regarded and involved in the town and the 1960-70’s saw the Fletcher Jones brand and factory expand to become one of the largest employers in the town. Ownership was based on a co-operative model with employees owning shares in the company.
As well as manufacturing he had a number of retail stores across Australia. This item is likely to be a prop from one such store.

Significance

A minor item which is linked to an important part of Warrnambool’s past.

Physical description

Piece of wood shaped like a necktie with advertising slogan and small diagram in black text.

Inscriptions & markings

Fletcher Jones says “Gentlemen prefer Blends” You will never wear a colour that hurts your eyes_ When you accept the help of “The Man’s Shop”