Historical information

This is a program of the Centenary Procession that took place in Warrnambool in 1947 to celebrate the 100th anniversary of the city’s founding in 1847. It was originally intended to celebrate the 100th anniversary in 1940 but these celebrations were postponed because of World War Two. In 1947 centenary celebrations were held but on a less lavish style. 1947 was a more appropriate year as 1847 was the year of the first land sales for Warrnambool and the arrival of the first European settlers in the town. The 1947 celebrations included a Grand Procession which was estimated to have been watched by 20,000 people. A similar number saw the bonfire and fireworks display in Albert Park the same evening. The celebrations lasted a week and included a choral thanksgiving festival in the Botanic Gardens, a massed band display and a ‘Warrnambool Can Make It’ exhibition of local manufactures. The well-known historian and Town Clerk at the time, Henri Worland took a prominent role in the organizing of the celebrations.

Significance

This little booklet is of considerable importance because it contains a short description of the floats and the names of those connected with the various floats of the Warrnambool Centenary Procession of 1947. It not only gives us a better idea of what and who were in the procession but it now enables us to better label the many photographs we have of this procession and to identify the people in the photographs. The program is a valuable source of information for historians. It also is a good example of the type of celebratory procession that was popular 70 years ago.

Physical description

This is a paper program of the Warrnambool 1947 Centenary procession. It has four pages and a buff-coloured cover. The front cover has a sepia-toned photograph of the first car purchased in Warrnambool (1906) and on the back cover there is an advertisement for Lane’s Bus Services. The inside front cover has an advertisement for Guyett and Sons Furniture Store and there are other advertisements throughout the pages. The printed text on buff-coloured paper gives details of the 29 floats in the ‘Mechanized’ Section and of the 27 floats in the ‘Back to the Horse Pageant’ Section. The pages were stapled but the staples have been removed. There has been some silverfish damage.

Inscriptions & markings

Front Cover: ‘Grand Centenary Procession, Thursday, March 27, 1947, Souvenir Catalogue, Price Sixpence, Joint Organisers, C.A.Rogers, P.T.Parker, F.E.Utting’.