Historical information
Fletcher Jones Clothing Factory was a key industry in Warrnambool from 1948 to its closure in 2005. The business was founded by David Fletcher Jones (1897-1977), a clothing manufacturer and retailer who worked as a hawker in the Western District following service with the A.I.F. in World War One. In 1924 Fletcher Jones opened three shops in Liebig Street selling men’s wear, hosiery and linen and operating a small tailoring business. He moved his shop to another location in Liebig Street and began to concentrate on men’s trousers production. In 1946 he opened a shop in Collins Street in Melbourne and eventually had stores and factories all over Australia. In Warrnambool he opened his factory at Pleasant Hill in Flaxman Street in 1948 and became a major Warrnambool employer, with over 1000 employees at one time. He transformed his business into a co-operative, with the name, ‘Fletcher Jones and Staff’ registered in 1947. The business diversified into other ranges of clothing for men and women but failed to compete with cheaper overseas clothing imports and the factory and shops were closed in the early 21st century.
001143.1 Project Book. This project book tells the story of the establishment and development of the Fletcher Jones company across the various stores which were established in Melbourne, Adelaide, Sydney, Geelong and Hobart. It explores the philosophy behind the business and milestones achieved and the factory gardens. The book itself provides an example of schoolwork completed in the mid 20th century.
001143.2 Booklet: Plusites: This is a staff booklet which has items of interest relating to staff such as births deaths and marriages. It tells of renovations and happenings in regard to the various shops around the country as well as trading figures.
It tells of the royal visit of 1954 and other social events and items of interest around the various shops.
001143.3 Flyer :The text on this flyer also tells the story of the development of the Fletcher Jones brand to the point where there in the year2000 retail expansion was still happening but the Warrnambool workforce had shrunk from over 1000 at the peak to approximately 200. The company had commenced importing a range of clothing by this time
Significance
These three items present different views of a company which was an important part of industry in Warrnambool for over 60 years in the latter part of the 20th century. The founder was one of Warrnambool’s most well respected people and many district people had connections to the firm.
Physical description
001143.1 Project Book. Brown mottled card cover with cream insert for personal details. Back cover plain cream. It contains a student’s project work on the Fletcher Jones company. Some is handwritten and also contains a number of black and white photographs throughout the book. A coloured map of Australia is in the middle pages.
001143.2 Booklet: Plusites. White light card cover with dark blue text and diagram. Bottom left of page has a map of the coastline of Victoria. 20 pages.
001143.3 Flyer. Advertising Flyer re factory direct sales at Warrnambool. Black text with maroon border and Fletcher jones logo at the bottom and 4 photographs at the top.
Inscriptions & markings
001143.1 Project Book. T Cronin 4B WHS
001143.2 Booklet: Plusites. Vol 1 No 1 June 1954.
001143.3 Flyer
