Historical information

This business card advertised the business of Charles Hider who had a stationery and book shop in Liebig Street from the 1860s to the 1880s. (63 Liebig Street today). He also sold photographs and pictures, picture frames, pianos and other musical instruments and homeopathic medicines and was an agent for local newspapers and overseas magazines. The stamp on one side of the card shows Liebig Street spelled ‘Liebeg’, suggesting that the stamp was perhaps made in the 1860s when ‘Liebeg’ was the common spelling of the street name. Charles Hider’s brother James also had a book and stationery store in Warrnambool in Timor Street in the 19th century.

Significance

This card is of considerable interest as it belonged to Charles Hider, a prominent businessman in Warrnambool in the 19th century. It also shows the type of business card used in the 19th century.

Physical description

This is a small business card from Charles Hider, a 19th century Warrnambool bookseller and stationer. It is buff-coloured on one side with a stamp of Charles Hider on a white background and a sketch of a sprig of daisies with foliage. The flowers are coloured red, white and green. On the other side is information on the items sold in Hider’s shop and other services offered. The information is printed in black on a buff-coloured background.

Inscriptions & markings

‘Chas. Hider, Liebeg (sic) Street, Warrnambool’