Historical information

Between the 1950s and 1970s, road safety was redefined as a medical and social problem, rather than a moral and legal one. This was a time before seat belts.
The Road Safety Colouring Competition was a free colouring competition for children, organised by Commonwealth Oil Refineries Ltd., started in August 1954 with the , aims of teaching road safety. There were 1,000 prizes, valued at £1,200. The winner would receive a £100 bursary and a free plane trip with one parent to Canberra to receive the prize from the Federal Minister for Transport, Senator.G. McLeay.
This booklet is the one used by the children in Orbost in 1958.

Significance

This booklet was designed to promote road safety awareness, with messages and activities specifically considered for children. Its aim was to teach road safety in a fun, but educational way.
This item was an important educational tool.

Physical description

A booklet of competitions - Road Safety- Victorian Section for Children It was issued by the Australian Road Safety Council. The front cover is blue, red, black and white. It contains crosswords, colouring competitions with entry forms.