film wallets, Early 20th century

Historical information

These photograph wallets were use in the first half of the 20th century when films were sent away to be processed. Kodak used these packaging items to promote their brand. Images of women were very popular on these wallets, with the ‘Kodak Girl’ positioned by Kodak as an important mascot or symbol to suggest the ease and accessibility of photography to the masses – a symbol which drew on traditional understandings of gender roles.

Significance

They are colourful reminders of a time period when people eagerly awaited the arrival of their processed prints. The most striking examples date from the 1930s and demonstrate how Kodak used these packaging items to promote their brand. . (ref.KODAK HERITAGE COLLECTION newsletter)

Physical description

Three envelopes for holding photographs. They are cardboard envelopes with sewn edges. They have advertising for Kodak film, prices of printing.
On 1504.2 - Record Photographical Service East Malvern U5549.

Inscriptions & markings

Hanwritten in ink:
1504.1 -Miss Cameron
1504.2-H.P. Cameron
1504.3 Mr H.P. Cameron
1504.1 and 1504.3 stamped Gough Chemist Orbost

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