Historical information

Copy of Rose Series Postcard P. 4314. (The Rose Stereograph Company)

Shows two bridge crossings over the Diamond Creek in Diamond Street, Eltham. The upper pedestrian crossing provided continual access for foot traffic during times of flood. The railway came to Eltham in 1901, the Eltham Railway Station is visible in the distance as well as a wooden bodied Tait (Red Rattler) First Class train carriage. The Tait train was first introduced in 1910 as a steam locomotive hauled carriage and in 1919 electric motor carriages were introduced however the line to Heidelberg was not electrified till 1921 and to Eltham in April 1923. The Railway General Store on Main Road is visible beyond the station and was built by Luther Haley in 1902. It was the first shop in the present day shopping centre. It was later known as lloyd's stopre (1917-1920) followed by a succession of six other owners until purchased by Eric Staff in 1939.

George Rose founded the Rose Stereograph Company in 1880 and was joined by Herbert (Bert) Cutts in the early 20th Century. The pair formed a lifetime working partnership and strong personal friendship. Assisted by George’s two sons, Herbert George and Walter, and later by Neil Cutts, the Rose Stereograph Company continued its operations for more than 140 years.

The company was initially built on stereographs, but as cinema took over and stereographs fell out of fashion, the Rose Stereograph Company developed Australia’s first commercially viable photographic postcard business. Specialising in postcards of iconic historical moments and significant landmarks, The Rose Stereograph Company became a staple of the Australian travel industry.

Significance

This photo forms part of a collection of photographs gathered by the Shire of Eltham for their centenary project book,"Pioneers and Painters: 100 years of the Shire of Eltham" by Alan Marshall (1971). The collection of over 500 images is held in partnership between Eltham District Historical Society and Yarra Plenty Regional Library (Eltham Library) and is now formally known as 'The Shire of Eltham Pioneers Photograph Collection.' It is significant in being the first community sourced collection representing the places and people of the Shire's first one hundred years.

Physical description

Digital image
4 x 5 inch B&W Neg