Historical information

This pair of jeans comes from the Fletcher Jones factory in Warrnambool. David Fletcher Jones (1895-1977) served in World War One and in the 1920s set up as a travelling hawker selling drapery in the Western District of Victoria. In 1924 he leased three shops in Liebig Street Warrnambool and in 1928 he moved the business to the corner of Koroit and Liebig Streets with his Man’s Shop. He manufactured men’s clothing on site. In 1931 a new set of buildings was erected on the site and Fletcher Jones moved into the new building. In 1946 a Fletcher Jones shop was opened in Melbourne and in 1948 a factory was opened in Warrnambool with a new company Fletcher Jones and Staff established in 1951. This company became known Australia-wide, firstly for the production of men’s trousers and later for both men’s and women’s clothing. By 2011 the factory was sold and the company dissolved.

Significance

These jeans are retained as an example of the clothing made at the Warrnambool Fletcher Jones factory. The Fletcher Jones clothing company was one of the most important businesses in Warrnambool in the 20th century.

Physical description

This is a pair of blue cotton jeans pants with yellow stitching and a metal zip The garment has four pockets. The back pocket has the maker’s label and there are two labels attached to the inside. The front inside top section is lined with white material.

Inscriptions & markings

‘Fletcher Jones Australia’