Historical information

View at Eltham, Vic. Looking from Main Road near Henry Street towards Montmorency showing the railway trestle bridge. Henry Street road reserve on west side of Main road in foreground. c.1920
Copy of Rose Series Postcard P. 4348. (The Rose Stereograph Company)

George Rose founded the Rose Stereograph Company in 1880 and was joined by Herbert (Bert) Cutts in the early 20th Century. The pair formed a lifetime working partnership and strong personal friendship. Assisted by George’s two sons, Herbert George and Walter, and later by Neil Cutts, the Rose Stereograph Company continued its operations for more than 140 years.

The company was initially built on stereographs, but as cinema took over and stereographs fell out of fashion, the Rose Stereograph Company developed Australia’s first commercially viable photographic postcard business. Specialising in postcards of iconic historical moments and significant landmarks, The Rose Stereograph Company became a staple of the Australian travel industry.

Significance

This photo forms part of a collection of photographs gathered by the Shire of Eltham for their centenary project book,"Pioneers and Painters: 100 years of the Shire of Eltham" by Alan Marshall (1971). The collection of over 500 images is held in partnership between Eltham District Historical Society and Yarra Plenty Regional Library (Eltham Library) and is now formally known as 'The Shire of Eltham Pioneers Photograph Collection.'
It is significant in being the first community sourced collection representing the places and people of the Shire's first one hundred years.

Physical description

Digital image
4 x 5 inch B&W Neg