Historical information

John Younger came to Warrnambool from Yackandandah in 1888 originally with a partner John Jeffrey and opened a store selling general merchandise. In 1914 a new company known as Younger PTY LTD. was formed. The business grew into a large department store in Liebig Street. In 1958 the business was sold to Charles Moore and continued trading as Youngers. The store closed in 1980

Significance

This label is an important memento of one of the key businesses in Liebig Street, Warrnambool in the 20th century. Younger stores are credited with making Liebig Street the main street in this city.

Physical description

White paper label with red and green printing adhered to a piece of grey cardboard. There is another label on the same card.

Inscriptions & markings

Youngers THE HEART OF WARRNAMBOOL YOUNGER PTY. LTD.,LIEBIG STREET,WARRNAMBOOL
M
date 'PHONE 8021