Historical information

This packaging formed part of a container holding Sungold Milk in 1978. Sungold Dairies were based in Kepler Street Warrnambool before moving to Verdon Street. In 1988 the site in Verdon Street was sold to Macdonalds fast food business and later to Guyetts funeral business. Sungold milk is now produced at the Warrnambool Cheese and Butter Factory at Allansford and today is the chief local supplier of fresh milk. This packaging, produced when the business was located in Verdon Street, was made to mark the centenary of the wreck of the Loch Ard. This ship, wrecked in 1878 near Port Campbell, attracted much attention, not only because of the loss of over 50 lives, but also because the story of the two survivors has become part of local folklore.

Significance

This packaging is of minor interest as a reminder of the promotional material produced at the time of the centenary of the wreck of the Loch Ard in 1978.

Physical description

This is the cut-down piece of packaging that contained fresh milk. It is one piece of light card folded to make a rectangular-shaped container. The sides have a white background with green and white printing and images of gold suns and ships and a sketch of a coastline.

Inscriptions & markings

Sungold Milk Full Cream Pasteurised Milk One Litre