Historical information

The Kiewa Valley has promoted itself as a tourist hot spot since the Kiewa Hydro Electric Scheme concluded. Mt Beauty began as a construction town and was to be sold off but tourism became promising so the SECV handed the town over to the Bright Shire, houses were sold and businesses commenced. From the early 1960s the town promoted itself and Falls Creek as a tourist destination. The Kiewa Valley Accommodation group combined with the local advertisers to publish this brochure.

Significance

This brochure promotes tourism all year round promoting the local businesses enabling them to succeed. As tourism is the main industry in Mt Beauty and Falls Creek since the Kiewa Hydro Electric Scheme finished, this advertising is important. It is interesting to note the businesses - their type, their location and the comparison with those in the area now.

Physical description

19 black and white pages including maps and advertisements. Cover is a 'washed' color of a hut in the bush. The title is in black across the top and at the bottom right hand corner. The front cover is in 'landscape' format but the rest of the book is 'portrait'.