Historical information

Advertisement for Berlei (foundation garments) from "Domestic Science Handbook: for use by the pupils of domestic science schools". An example of 1940s advertising through cooking and homemaker books. In this book, instructions are given for many aspects of household management, interspersed with advertisements for useful items. This Berlei advertisement is for corsetry that was popular at the time. Also on this page is an advert for War Bonds, to support the war effort in World War 2.


An example of mid 20th century advertising through 'how-to' books.

Physical description

Digital copy of advertisement from a book