Historical information

Advertisement for McCall's "Dressmaking made easy" in "Domestic Science Handbook: for use by the pupils of domestic science schools". An example of 1940s advertising through cooking and homemaker books. In this book, instructions are given for many aspects of household management, interspersed with advertisements for useful items. This advertisement for another book McCall's "Dressmaking made easy" was available from David Jones in Sydney.


An example of mid 20th century advertising through 'how-to' books.

Physical description

Digital copy of advertisement from a book