Historical information

Advertisement for Vincent's A.P.C. in "Domestic Science Handbook: for use by the pupils of domestic science schools". An example of 1940s advertising through cooking and homemaker books. In this book, instructions are given for many aspects of household management, interspersed with advertisements for useful items. This advertisement is for Vincent's A.P.C., a drug containing aspirin, phenacetin, and caffeine, used to 'relieve pain and nervous depression'. It was banned in Australia in 1979 due to possible kidney complications.


An example of mid 20th century advertising through 'how-to' books.

Physical description

Digital copy of advertisement from a book