Historical information

Gladys Reed was a member of the Ormond Choral Society c 1950. who performed plays and musicals the City of Moorabbin and she used these patterns to make clothes etc.for her family and the Choral Society.
Madame Weigel who migrated to Melbourne in1877 with her husband Oscar; began publishing in 1878 and distributed paper patterns of the latest fashions, throughout Australia and New Zealand, She and Oscar became the first commercial manufacturers of paper patterns in Australasia, and to publish Weigel's Journal of Fashion (1880-1915) and Madame Weigel's Journal of Fashion (1915-1950). Madame Weigel had an enormous following of women who used her patterns across the generations, and across the life cycle from babies to 'matrons'. Madame Weigel died in 1940 aged 92 years. Finally, after 91 years of business and millions of patterns sold, Madame Weigel's paper pattern business closed in 1969.

Significance

Gladys Reed was a member of the Ormond Choral Society c 1950. who performed plays and musicals in the City of Moorabbin and used these patterns for clothes etc for members of her family and the Choral Society. Madame Weigel was one of the most remarkable of early Australasian business women.

Physical description

A black and white booklet of 37 pages with advertisements, sketches, articles, photographs, knitting,crochet and tapestry instructions, dressmaking patterns and recipes.

Volume LV111 pages 122 - 159 complete

Inscriptions & markings

Front Cover ; Registered at the General Post Office Melbourne for transmission by post as a Newspaper / 4d / Published Monthly / MADAME / WEIGEL'S / JOURNAL OF FASHION / Vol LV111 No. 688 / A Delightful Home Journal / JUNE 1, 1937 / 58th YEAR OF PUBLICATION / Illustrated at Right - / Crocheted Cushion of / Unusual Design./popular Bed-Jacket. / ( Daisy Wheel Design) /Illustrated at Left - FREE Pattern ; / Lady's Costume Coat. / 34 Inches Bust Meas.
Back Cover : Advertisement for Bushells Blue Label Tea / Printed and Published by Geo. Humphries for Madame Weigel Pty Ltd , Lennox and Rowena Sts., Richmond. Vic.