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Red cardboard cylinder with cardboard lid. Printing in blue and white, 'The Big Joy Toy'. Twenty-one wooden rods and 12 red wooden wheels inside. Cylinder also has wording: 'The Big Joy (coloured) Builder', 'Registered', 'The educational toy for girl or boy', 'Hundreds of different moving figures can be built with this toy', 'Windmill a Joy Toys product'; 'Contents - 53 split rods 20 coloured spools 8 windmill blades and a book of directions'.