Historical information

A woman stands at the end of a log bridge over a creek looking towards the south along the unsealed roadway. The sun illuminates her back. She is wearing a woollen knit beanie with edges rolled up, dark jacket and skirt, full length dark stockings and slip on dark leather shoes with raised heel, typical of the early 1920s.

The creek is possibly feeding into the Karingal Yalloc. The direction of the road based on shadows is northwest as is the Eltham Road to Greensborough (present day Sherbourne, Karingal and St Helena roads). The creek is falling to the foreground so from south west to the north east, possibly feeding into the Karingal Yalloc, somewhere near presenet day Ramptons Road Reserve.

This glass plate negative was used to manufacture postcards (1:1 printing) for commercial sale by the Rose Sterograph Company and its subsidiaries.

George Rose founded the Rose Stereograph Company in 1880 and was joined by Herbert (Bert) Cutts in the early 20th Century. The pair formed a lifetime working partnership and strong personal friendship. Assisted by George’s two sons, Herbert George and Walter, and later by Neil Cutts, the Rose Stereograph Company continued its operations for more than 140 years.

The company was initially built on stereographs, but as cinema took over and stereographs fell out of fashion, the Rose Stereograph Company developed Australia’s first commercially viable photographic postcard business. Specialising in postcards of iconic historical moments and significant landmarks, The Rose Stereograph Company became a staple of the Australian travel industry.

Significance

This remarkable collection of glass plate negatives, transparencies, and postcards – arguably Australia’s most significant photography collection outside of public hands – has been passed down through the generations, surviving war, relocation, and the harsh Victorian climate. The historic Rose Stereograph collection is the culmination of George Rose’s dream of capturing and preserving precious moments in time and remains the legacy of the Rose and Cutts families.

It is with great sadness that the Cutts family says goodbye to a collection that spans five generations and 140 years. The Cutts family understands that for these historically important pieces to rest with one family is to deny others the pleasure of their custodianship.

Physical description

Glass Plate Negative Size: 9.2 x 13.8 cm

Inscriptions & markings

Log Bridge, Eltham Road, Greensborough