Historical information

As tourism and touring grew in the early and mid 20th century, sending letters and postcards was one of the main forms of communications friends and family would use to share their travels and remind loved ones that they were thinking of them while away. Bendigo's geographic location in central Victoria and relatively closeness to Melbourne has meant that capturing the tourist dollar has been an important focus for promotional activities of the City. Businesses such as Nucolorvue Productions serviced the need for high quality printed souvenirs such as these.

Physical description

Mass produced souvenir foldout 'views' of Bendigo packaged in an envelope. Inside contains six double sided postcard sized, hand tinted photographs highlighting local popular sites. Includes text describing Bendigo's geographic location and main industries and attractions. Envelope is addressed. Nucolorvue Productions produced this style of souvenir with a generic country scene on the envelope and site specific information and images inside for such places as Adelaide Hills, Murray Valley, Shepparton and Warrnambool.

Inscriptions & markings

Front; A Souvenir / of Beautiful / BENDIGO / 12 Specially Selected Views in Full Colour /Mrs B. S. Mc Namara / 93 Chaffey Avenue / Mildura. Verso; Have a look of (sic) Bendigo / Love / From / Your Loving / Son in Law Bill / Published by Nucolorvue Productions. Elwood. Victoria