Historical information

Braun was originally founded in Germany in 1921, making components for radio sets. After World War 2 they extended their range to include audio and camera equipment. By the 1950s and 1960s the company branched out into electric shavers, kitchen appliances and hair care products.
Home hair styling sets and hot rollers became popular in the 1960s and continued to be an important woman's styling appliance throughout the 1970s and 1980s. In 1975 this product was advertised at a price of $37.95.
From 1984 until 2007, Braun was a wholly owned subsidiary of Gillette, which had purchased a controlling interest in the company in 1967. Braun is now a subsidiary of Procter & Gamble, which acquired Gillette in 2005.

Significance

Personal grooming items such as this became important personal accessories and grooming tools for women throughout the mid 20th century across Australia.

Physical description

This hair styler set contains 20 hair rollers which were heated by placing them on the 20 heating posts fitted inside the unit in the case. An electric cord supplied was attached to an electric socket. A red dot on top of each posts darkened when the rollers were sufficiently heated. A detailed instruction booklet is included. A mirror is attached to the inside of the lid.

Inscriptions & markings

On 2 metal plates on back of unit:
Plate 1: MANUFACTURED FOR BRAUN ELECTRICS (AUST) PTY. LTD. / 24 JOHNSTON ST., FITZROY, VIC. 650-WATT 240 V. A. C. ONLY 50 CYCLE CAT. NO. B102
Plate 2: VOLT 240 AC ONLY FREQUENCY 50 H Z. 0.66 AMP / RETURN TO SUPPLIER FOR REPAIR
Across bottom: PATENTS PENDING / MADE IN HONG KONG