Card - Packaging – The Look of Berber, c.1980s

Historical information

Modern industrialized Berber carpets are distinguished by a loop pile construction type that gives a similar appearance to the distinct knot of traditionally woven Berber carpets. The modern carpets usually contain small flecks of dark colour on lighter shades of background colours resembling a natural undyed version of the traditional carpets. Berber is known for being one of the oldest and most durable kinds of carpet.

Traditionally, Berber carpets are carpets hand-woven by the Berber people in North Africa and the Sahara. The carpets come in traditional and modern designs, which are distinguished by different knotting patterns, dyes and fabric textures.

The origin of carpet weaving by the Berber populations dates back several millennia. The hand-spun cloth they created was named after the individual tribe, and they used natural fibres to create cloaks, rugs and other fabrics.

Physical description

Card showing printed text and graphic featuring an image of a sheep in tones of orange, brown and cream.

Inscriptions & markings

Printed: PURE NEW WOOL / THE / LOOK OF / BERBER

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