Publication type


Inscriptions & markings

On title page: "To the Canterbury Historical Society, Best wishes Amanda"


This book is the first to document the visual history of print advertising in Australia and in so doing provides a valuable illustrated social history of Australia.<br/>Charles Troedel (1835–1906) was a master printer and lithographer, and the face behind the production of most of Australia’s early advertising posters, product labels, and other print ephemera, as well as the iconic Melbourne Album. Troedel’s catalogue of lithographs trace the production and evolution of nineteenth century commerce and culture—in the home, at the bar, in health, hygiene and housework, with fashion and style and in leisurely pursuits—defining the legal categories under which this content was protected and the way advertising came to be regulated.<br/><br/>A history such as this is only possible because of the well-preserved archive documenting the work of Charles Troedel and his firm Troedel & Co. This archive includes the corporate records of Troedel’s printing business spanning over a century, and nearly 10,000 copies of print specimens produced by the company, which were donated by the firm to the State Library of Victoria in 1968. The author of the book, Dr Amanda Scardamaglia, has meticulously researched this archive at the State Library Victoria.<br/>(Source: Royal Historical Society of Victoria website -