Historical information

Together with 6 traditional rolls of Life Savers, this showbag offered the new lollipop version. Beechies gum is advertised on the verso of the showbag.

Physical description

Life Savers and Beechies gum showbag, no content: paper bag (printed in yellow, blue, red, green and pink) with handle, one side advertising the Life Savers range (Pep-o-Mint, Spear-o-Mint, musk, raspberry, thirst, and five flavor, and the new Life Savers lollipop); the other side advertising Beechies gum, with a yellow smiley face and five packs of gum showing the range of available flavours (strawberry, musk, orange, lime, spearmint, peppermint)

Inscriptions & markings

[obverse]
Reach for a beechies and smile! /

[reverse]
Life Savers, the cand with a hole /
New! lollipops - the giant Life Saver on a stick /

[sides]
look at life through a Life Saver