Historical information

The nine postcards in this set were donated together and date to the early 1900s. All but one postcard in this set shows images of Warrnambool, in the Western District of Victoria; the other has a London image. The postcards were all printed in Great Britain according to that country’s postal regulations. The fronts of all cards have titles printed in red. Most of the images on the cards are attributed to photographer Joseph Jordan and belong to the Jordan Series. The back of these cards has an outline for a postage stamp, a vertical dividing line and a heading on each side of the line to separate the Correspondence from the Address.

Postcards or ‘correspondence cards’ appeared in Britain in 1894. They were plain cards with a space for the message on one side and an address on the other; regulations didn’t allow anything but the address to be written on the ‘address’ side. In 1902 the British regulations then allowed a picture to be printed on the front and the address on the back, so messages had to be written on the picture side. Soon, the regulations changed and the back was divided for a message and the address.

Ozone Hotel, Warrnambool –
Construction of Warrnambool’s Ozone Hotel and Coffee Palace on the corner of Koroit and Kepler streets began in 1890. The luxury venue included ballrooms, dining rooms, a theatre and a tower. In 1929 it burnt to the ground in a spectacular fire.

Joseph Jordan -
Joseph Jordan was born in 1841 in Leicester England. When he was 16 he joined the 7th Queen's Own Hussars and was sent to India at the outbreak of the mutiny. He took part in the relief of Lucknow and remained in India for eleven years. It was during this time that he became interested in photography. He was posted to New Zealand and later came to Victoria, becoming a sergeant major of the Mounted Rifles. In the mid-1880s he came to the Western district where he was responsible for establishing units of the Mounted Rifles in various country towns such as Dunkeld, Mortlake, Panmure, Bushfield, Koroit etc. He resigned from the army in 1889 and set up a professional photography studio in Liebig Street, Warrnambool. He became very well known in the Western District for family photographs, official photographs of local councillors and groups as well as views of local scenery. In 1891 he photographed the wrecked barque ‘Fiji’ at ‘Wrecks Beach’ near Princetown. His business was taken over by his son Arthur around 1917. Joseph was a keen rifle shot and in 1924 he donated the "Jordan Shield" as a prize to the Victorian Rifle Association. He was made a "Life Honorary Member" of the Warrnambool Returned Soldiers League and in 1933 he was recognised as being the oldest living soldier in Victoria. Joseph died in 1935 aged 95.

Significance

This postcard of the Ozone Hotel and Coffee Palace is significant for its connection to the Victorian-era hotel. The hotel was a luxury facility that attracted visitors to the town by sea, rail and road. The postcard also represents the short period in which the hotel operated and the notable, unforgettable event of its burning to the ground.
Out of the set of nine postcards in this donation, this card is the only one that includes the location of Warrnambool on the back. It is also the only one with text within the outline for the postage stamp and with headings in this font.
Joseph Jordan is a significant figure in Warrnambool history as he helped to establish early units of the Mounted Rifles (G Company) in local towns during the late 1880's and later, photographed local scenes, groups and citizens of early Warrnambool.

Physical description

Postcard, one of nine, landscape orientation, coloured print within an oval border and mauve-toned shading. The cameo image is of a grand three-storey building on a street corner with a tall turret, shorter turrets, and arches on the verandas. The back has inscriptions and outlines for a postage stamp. There is no correspondence written on the card. Jordan Series, printed in Great Britain.

Inscriptions & markings

Front, in red: “Ozone hotel, Warrnambool”
Back in black: “Jordan Series” “POST CARD” “PRINTED IN GREAT BRITAIN” “For correspondence” “The Address only to be written here”