Historical information

The nine postcards in this set were donated together and date to the early 1900s. All but one postcard in this set shows images of Warrnambool, in the Western District of Victoria; the other has a London image. The postcards were all printed in Great Britain according to that country’s postal regulations. The fronts of all cards have titles printed in red. Most of the images on the cards are attributed to photographer Joseph Jordan and belong to the Jordan Series. The back of these cards has an outline for a postage stamp, a vertical dividing line and a heading on each side of the line to separate the Correspondence from the Address.

Postcards or ‘correspondence cards’ appeared in Britain in 1894. They were plain cards with a space for the message on one side and an address on the other; regulations didn’t allow anything but the address to be written on the ‘address’ side. In 1902 the British regulations then allowed a picture to be printed on the front and the address on the back, so messages had to be written on the picture side. Soon, the regulations changed and the back was divided for a message and the address.

Pliiar Caves, near Warrnambool –
The formation at the front of the cave resembles the pillars of a porch, giving the cave its name. Local social media discussion locates the caves near Lake Gillear, east of Warrnambool. The area was popular with young lads as a place to explore and to go rabbiting.

The caves in this area are home to colonies of bats and have been a source of bat feces or bat guano, which is an enriching additive to soil. The 19th century sailing ships in the Nitrogen or Guano trade collected large quantities of guano from caves and popular bird nesting locations to sell as a rich fertiliser, due to its high nitrogen and phosphorus properties.

Joseph Jordan -
Joseph Jordan was born in 1841 in Leicester England. When he was 16 he joined the 7th Queen's Own Hussars and was sent to India at the outbreak of the mutiny. He took part in the relief of Lucknow and remained in India for eleven years. It was during this time that he became interested in photography. He was posted to New Zealand and later came to Victoria, becoming a sergeant major of the Mounted Rifles. In the mid-1880s he came to the Western district where he was responsible for establishing units of the Mounted Rifles in various country towns such as Dunkeld, Mortlake, Panmure, Bushfield, Koroit etc. He resigned from the army in 1889 and set up a professional photography studio in Liebig Street, Warrnambool. He became very well known in the Western District for family photographs, official photographs of local councillors and groups as well as views of local scenery. In 1891 he photographed the wrecked barque ‘Fiji’ at ‘Wrecks Beach’ near Princetown. His business was taken over by his son Arthur around 1917. Joseph was a keen rifle shot and in 1924 he donated the "Jordan Shield" as a prize to the Victorian Rifle Association. He was made a "Life Honorary Member" of the Warrnambool Returned Soldiers League and in 1933 he was recognised as being the oldest living soldier in Victoria. Joseph died in 1935 aged 95.

Significance

The image of the Pillar Caves rock formation with figures on it suggests that the location was a popular place to visit. The choice of subject for this postcard indicates the popularity of Warrnambool's natural environment as a tourist attraction at a time when ships called coastal traders brought passengers and cargo to the Port of Warrnambool from ports along Victoria's southwest coast.
The presence of bats in local caves also connects the postcard to the 19th century Nitro Trade and Guano Trade, when bat guano was collected and sold for plant fertiliser around the world.
Joseph Jordan is a significant figure in Warrnambool history as he helped to establish early units of the Mounted Rifles (G Company) in local towns during the late 1880's and later, photographed local scenes, groups and citizens of early Warrnambool.

Physical description

Postcard, one of nine, landscape orientation, coloured print within an oval border and mauve-toned shading. The cameo image shows figures on the high, grass-topped cliff, one between the likeness of pillars in the cave entry, and others walking on the rocks nearby. The background below is rough ground. There is no correspondence written on the card. The back has inscriptions and outlines for a postage stamp. Jordan Series, printed in Great Britain.

Inscriptions & markings

Front, in red: “PILLAR CAVES, NEAR WARRNAMBOOL”
Back in black: “Jordan Series” “POST CARD” “PRINTED IN GREAT BRITAIN” “For correspondence” “The Address only to be written here”