Historical information

This bookmark illustrates advertising techniques using this medium in the 1940s Melbourne suburbs with a calendar for 1945 and 1946. It highlights a variety of businesses including a local circulating library.

Significance

The Hymettus Bookmark Collection provides a comprehensive insight into commercial advertising and promotion using the medium of the bookmark in Australia and also places Australia's bookmarks in a transnational context from the nineteenth to the twenty-first centuries. This collection of bookmarks forms arguably the largest private collection in Australia. This bookmark highlights local businesses in the area in the 1940s and the place of circulating libraries in the suburbs.