Historical information

Postcards began to be produced in Victoria from 1876. Between 1900 and 1920, picture postcards in Australia became an incredibly popular phenomenon. People could cheaply and easily send messages, without the formality of a letter, and they provided a cheap form of souvenir. Eventually, every event of significance was commemorated in some way with a postcard, and this led to the development of a ‘picture on one side and a message/stamp on the other’ postcard we are familiar with today. They were also a popular form of advertising.

Physical description

Sepia toned photographic postcard featuring the Seaford Station Store which offered confectionary, tea and refreshment rooms, fruit, vegetables, ice cream, cool drinks and more. In front of the store men and women are standing looking at the camera with a horsedrawn buggy to the left of the image. There is advertising painted on the side of the store.