Historical information
Mr. Quist, a qualified coffee roaster, was brought out to Australia from Denmark in 1938 due to a growing need to service the coffee demands of an increasing European migrant community. This bookmark dates to ca. 1950 and was a popular form of advertising in the post war period. This family business remains one of Melbourne's cultural icons still roasting, packaging and serving coffee from Collins St in the twenty-first century.
Significance
Quist's have been a Melbourne institution for almost ninety years and this bookmark is a testimony to a popular business and a popular form of advertising in the 1950s and 60s. The business is a significant cultural institution of three generations testifying too to the value of immigration.
