Historical information
Postcard folders such as these were popular as holiday souvenirs in the early to mid-20th century and were kept in good condition by collectors. The size is convenient for posting to friends and relatives and packing as holiday luggage. The images of iconic Warrnambool sights in this postcard folder were most likely taken during the 1930s-40s looking at the cars in the picture of Liebig St.
The Valentine Publishing Co. Pty. Ltd., Melbourne and Sydney, was formed in 1923 so date the folder after this date.
Significance
The postcards in this folder record images of local Warrnambool history from the early to mid 20th century. They are able to be used as a record of changes to structures and land formations around Warrnambool over time.
Physical description
A postcard folder containing nine coloured images of photographed scenes showcasing Warrnambool and district around the 1930s-1940s. The images are printed on one side of a long strip of white paper that is Z-folded and attached to a cover of heavier cream card. The front of the folder has a picture of a tree framing a beach scene, the title ‘Beautiful Views in Colour of WARRNAMBOOL VIC.’ and an address area. Slits on the rear cover enable the folder to be secured.
Subjects
- flagstaff hill maritime museum and village,
- great ocean road,
- warrnambool,
- flagstaff hill,
- postcard,
- postcard folder,
- warrnambool scenes,
- picturesque views of warrnambool,
- souvenir,
- hopkins river,
- botanic gardens,
- post office,
- beach,
- hopkins falls,
- war memorial,
- avenue of pines,
- liebig st,
- beach rd and harbour,
- 1930s,
- 1940s,
- valentine publishing co. pty. ltd. melbourne & sydney
References
- Website - Flickr The same picture as the postcard 'Liebig St', dated c 1930s.
- Website - Tasmanian Postcard History Dates the official beginning of the Australian branch of Valentine Publishing to 1923.
