Front and back covers of "Smocking Simplified". An example of 1940s advertising through sewing and homemaker books. In this book, instructions are given for smocking of garments. Smocking is an embroidery technique used to gather fabric. An example of mid 20th century advertising through 'how-to' books.Digital copy of front and back covers of a bookhistoric advertisements, smocking, embroidery, hand sewing, paragon art needlecraft

Front cover of "Semco smocking instruction book". An example of 1950s advertising through sewing and homemaker books. In this book, instructions are given for smocking of garments. Smocking is an embroidery technique used to gather fabric. An example of mid 20th century advertising through 'how-to' books.Digital copy of front cover of a bookhistoric advertisements, smocking, embroidery, hand sewing, semco

Postcards began to be produced in Victoria from 1876. Between 1900 and 1920, picture postcards in Australia became an incredibly popular phenomenon. People could cheaply and easily send messages, without the formality of a letter, and they provided a cheap form of souvenir. Eventually, every event of significance was commemorated in some way with a postcard, and this led to the development of a ‘picture on one side and a message/stamp on the other’ postcard we are familiar with today. They were also a popular form of advertising. Sepia toned photographic postcard featuring the Seaford Station Store which offered confectionary, tea and refreshment rooms, fruit, vegetables, ice cream, cool drinks and more. In front of the store men and women are standing looking at the camera with a horsedrawn buggy to the left of the image. There is advertising painted on the side of the store.seaford, store, community

BHS CollectionTwo trams, side by side. No. 2 and 30. C 1964. Larger tram on left hand side of image has 'Quarry Hill' on front. Advertising sign on side 'Electric Cooking, Matchless'. Smaller tram on right hand side has 'special' on front. '3/64' on rear side of photo.basil miller, bendigo tramways, quarry hill tram

Postcards began to be produced in Victoria from 1876. Between 1900 and 1920, picture postcards in Australia became an incredibly popular phenomenon. People could cheaply and easily send messages, without the formality of a letter, and they provided a cheap form of souvenir. Eventually, every event of significance was commemorated in some way with a postcard, and this led to the development of a ‘picture on one side and a message/stamp on the other’ postcard we are familiar with today. They were also a popular form of advertising. This postcard appears to be one in a set of postcards promoting the Black Rock area.Colour postcard from a hand tinted photographic image depicting the foreshore at Half Moon Bay, Black Rock. There are people in the foreground wading in the sea, a man sitting in a small boat near the shore, several other boats around, people deeper in the water in the background, and a range of beach shacks/bathing boxes in the far background.beach, holiday, leisure, boating, bathing boxes, recreation, foreshore, seaside

Postcards began to be produced in Victoria from 1876. Between 1900 and 1920, picture postcards in Australia became an incredibly popular phenomenon. People could cheaply and easily send messages, without the formality of a letter, and they provided a cheap form of souvenir. Eventually, every event of significance was commemorated in some way with a postcard, and this led to the development of a ‘picture on one side and a message/stamp on the other’ postcard we are familiar with today. They were also a popular form of advertising. This postcard appears to be one in a set of postcards promoting the Black Rock area.Postcard with photographic image which appears to have been hand tinted depicting Half Moon Bay beach at Black Rock. In the foreground in tea-tree bush, the foreshore has beach shacks on it, along with many small boats moored in the bay. A long jetty enters the bay. The photograph has been taken from the cliff top. Printed in red ink on the top right hand corner of the image is "Pier, Half Moon Bay".postcard, beach, landscape, holiday

Postcards began to be produced in Victoria from 1876. Between 1900 and 1920, picture postcards in Australia became an incredibly popular phenomenon. People could cheaply and easily send messages, without the formality of a letter, and they provided a cheap form of souvenir. Eventually, every event of significance was commemorated in some way with a postcard, and this led to the development of a ‘picture on one side and a message/stamp on the other’ postcard we are familiar with today. They were also a popular form of advertising. This postcard appears to be one in a set of postcards promoting the Black Rock area.Colour postcard with a handtinted photograhic image of the cliffs at Black Rock beach, known as Half Moon Bay. People can be seen picnicing on the sand with tide out and a portion of seawall is visible.beach, holiday, black rock, photography, hand tintin

Postcards began to be produced in Victoria from 1876. Between 1900 and 1920, picture postcards in Australia became an incredibly popular phenomenon. People could cheaply and easily send messages, without the formality of a letter, and they provided a cheap form of souvenir. Eventually, every event of significance was commemorated in some way with a postcard, and this led to the development of a ‘picture on one side and a message/stamp on the other’ postcard we are familiar with today. They were also a popular form of advertising. This postcard appears to be one in a set of postcards promoting the Black Rock area.Colour postcard feturing a hand tinted photographic image taken from a height, looking down to the sea through bushland.holiday, postcard, black rock, bush land, seaside

Front and back covers of "Domestic Science Handbook: for use by the pupils of domestic science schools". An example of 1940s advertising through sewing and homemaker books. In this book, instructions are given for many aspects of household management, interspersed with advertisements for useful items. The back cover is an advertisement for Nock and Kirby Ltd, a Sydney based retail store. An example of mid 20th century advertising through 'how-to' books.Digital copy of front and back covers of a bookhistoric advertisements, domestic science, nock and kirby, nsw cookery teachers association

Advertisement for Aeroplane Jelly from "Domestic Science Handbook: for use by the pupils of domestic science schools". An example of 1940s advertising through cooking and homemaker books. In this book, instructions are given for many aspects of household management, interspersed with advertisements for useful items. This Aeroplane Jelly advertisement tells of the health benefits of eating the jelly, its vitamin content and that it is made in Australia.An example of mid 20th century advertising through 'how-to' books.Digital copy of advertisement from a bookhistoric advertisements, domestic science, nsw cookery teachers association, aeroplane jelly

Advertisement for Berlei (foundation garments) from "Domestic Science Handbook: for use by the pupils of domestic science schools". An example of 1940s advertising through cooking and homemaker books. In this book, instructions are given for many aspects of household management, interspersed with advertisements for useful items. This Berlei advertisement is for corsetry that was popular at the time. Also on this page is an advert for War Bonds, to support the war effort in World War 2.An example of mid 20th century advertising through 'how-to' books.Digital copy of advertisement from a bookhistoric advertisements, domestic science, nsw cookery teachers association, berlei, war bonds, world war 2

Advertisement for Gold Medal Milk from "Domestic Science Handbook: for use by the pupils of domestic science schools". An example of 1940s advertising through cooking and homemaker books. In this book, instructions are given for many aspects of household management, interspersed with advertisements for useful items. This Gold Medal Milk advertisement is for tinned condensed milk. The page includes an advertisement for Soyer's Baking Powder.An example of mid 20th century advertising through 'how-to' books.Digital copy of advertisement from a bookhistoric advertisements, domestic science, nsw cookery teachers association, gold medal milk, condensed milk, baking powder, soyers baking powder

Advertisement for Cadbury's Bourneville Cocoa from "Domestic Science Handbook: for use by the pupils of domestic science schools". An example of 1940s advertising through cooking and homemaker books. In this book, instructions are given for many aspects of household management, interspersed with advertisements for useful items. This Cadbury's Bourneville Cocoa advertisement includes a recipe for chocolate cake.An example of mid 20th century advertising through 'how-to' books.Digital copy of advertisement from a bookhistoric advertisements, domestic science, nsw cookery teachers association, cadburys bourneville cocoa, chocolate cake