Showing 86 items
matching advertising promotion
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Vision Australia
Functional object - Object, Robotron Pty Ltd, Eureka A4 electronic secretary, 1990s
The Eureka A4 was invented in Melbourne by Milan Hudacek, and designed to capitalise on the growth of IBM PCs. It attached to the PC and allowed blind and vision impaired people to utilise screen orientated programs. It had a sockets for telephone lines, a Braille keyboard, an inbuilt disk drive, speed and volume controls as as well outlets for data ports and headphones. The Royal Victorian Institute for the Blind (now a part of Vision Australia) received both the Eureka Award and the Qantas Rolls Royce Award in 1990 for its participation in the development and promotion of the Eureka A4 computer. It was the first computer of its kind, designed specifically for people who are blind or vision impaired.1 black rectangular box with grey and orange keys with advertising leafletSerial no: 1897braille equipment, assistive devices, milan hudacek -
City of Greater Bendigo - Civic Collection
Booklet, Co-operative Press, Bendigo for Sunny Carefree Restful Days, 1947
A promotional publication to attract and encourage tourism to the district. Includes information about geographic location, climate and attractions. Businesses advertising is very eclectic and includes fashion houses, breweries, cafes and the School of Mines and Industry.Thirty six booklet promoting popular sites, events and businesses in Bendigo. Printed in three colour. Right hand page has the slogan BENDIGO "For That Dreamed - of Holiday" with images and text. Left page has full and half page advertisements for businesses, buildings and events.Bendigo / For / Sunny / Carefree / Restful / Days .../ An Australian Tourist / Publicationcity of greater bendigo commerce, city of greater bendigo events, city of greater bendigo tourism, making a nation -
Parks Victoria - Mount Buffalo Chalet
Magazine, "Victorian Railways November 1974"
'Over the years the VR Advertising Division published a number of booklets promoting Mount Buffalo's sports and restorative powers of its scenery in summer and winter...The collection (MBCC) comprises a good range of tourist writing published as promotional booklets, guidebooks, brochures, walking trails, maps and newspaper articles.' (Pg. 119. Historica) This Victorian Railways monthly publication and also the VR Newsletter, published by the Victorian Railways Printing Works in North Melbourne, is one of a number which featured iconic photos of the Chalet of the plateau on its cover, as an identifiable flagship for The Victorian Railways and it's employees from the Railways Refreshment and Services Branch. These publications also have stories regarding upgrades and on long serving staff of the Chalet.Listed in Draft Inventory of Significant Collection Items . Appendix A.3. Promotional material.. (Pg 168. Historica).Railways magazine featuring an image of the chalet on the front cover and an article about the Chalet.Yes -
Parks Victoria - Mount Buffalo Chalet
Booklet, "The Romance of Mt Buffalo Victoria"
Published by the Victorian Railways around 1929. "Over the years the VR Advertising Division published a number of booklets promoting Mount Buffalos winter sports and the restorative powers of its scenery in summer and winter." (Pg 119. Historica) This booklet provides a brief history of the Chalet and features excerpt from a speech by Dr Wilkinson. The beautiful graphic illustrates a tale of the Manfield brothers communicating nightly by fires to family in the valley. The artist is possibly James Northfield or Percy Trompf, whose lithographic posters and promotional material for the Railways were iconic of the time and promoting tourism in Australia was an important National enterprise. Listed in Draft Inventory of Significant Collection Items . Appendix A.3. Promotional material.. (Pg 168. Historica)."The Romance of Mt Buffalo" a brief history of the chalet from an address given by Dr. J.F. Wilkininson in Feb 1929. The booklet has a coloured cover depicting the Gorge at night with a man standing with two camp fires. x 2.Yes -
Falls Creek Historical Society
Article - Falls Creek Promotion Border Morning Mail, 1983
This page from the Border Morning Mail in December 1983 formed part of a major promotion for summer in Falls Creek. It features several images and advertisements for a range of popular accommodation and activities. These include Nelse Lodge, Koki Alpine Lodge, Cedarwood Alpine Lodge, Sundance, Frying Pan Inn and Falls Creek Hotel. A wide range of activities were promoted with swimming, fishing, bushwalking, windsurfing, one day horse rides or five day horseback safaris all on offer.This item is significant because it demonstrates how the Falls Creek area was promoted in the 1980s summer seasons.A black and white promotion of Falls Creek in the Border Morning Mail. It includes images and advertising of several prominent Falls Creek Lodges and other activities.falls creek summer, falls creek accommodation, falls creek publicity -
Hymettus Cottage & Garden
Poster - War with Turkey, Ballarat Horticultural Society promotional Poster "War With Turkey", 1914
A small flyer sent out locally to members and for wider advertising around Ballarat by the Ballarat Horticultural Society in 1914.This poster demonstrates the belief early in World War I that the war would soon be over. It highlights the lack of significance given to the war at this early stage. It is also a rare survivor of up-beat regional Australian (Ballarat) advertising during the Great War.ballarat, horticultural society, spring show, war, turkey., world war i, the great war, horticulture -
Melbourne Legacy
Poster, Keeping the Legacy promise alive for 100 years, 2022
Poster about the Centenary Torch Relay. It was published to inform reader of Legacy's mission. It was produced by Legacy Australia Inc. A record of the promotional material made to promote the Torch Relay to commemorate the 100th anniversary of Legacy.Colour printed A2 poster advertising Legacy' Centenary Torch Relay in April 2022.relay, centenary, 100th anniversary -
Mont De Lancey
Booklet, W. L. Mitchell, Sho' Card Lay-Outs, Unknown
The booklet is the fruit of 40 years first-class practical experience by one of Australia's leading Show Card Writers, W.L. Mitchell to assist retailers to effectively improve displays for the promotion of their products. There were costly books available for showcard writing, but there were very few publications which devoted much attention to the art of the lay-out of the showcard.A light tan small rectangular paperback handbook: Sho' card Lay-outs. The front cover has decorative writing of the title and author with a highly patterned lined and black background. 246 designs - 24 plates, 5 pages of Expert Instructions is written at the bottom in black lettering with the price 1/- in a black circle at the bottom. One Shilling is underlined. National Handbooks No. 3. On the back cover are five Beauty in Adornments designs with a monogram of the title in the middle. Pp.32non-fictionThe booklet is the fruit of 40 years first-class practical experience by one of Australia's leading Show Card Writers, W.L. Mitchell to assist retailers to effectively improve displays for the promotion of their products. There were costly books available for showcard writing, but there were very few publications which devoted much attention to the art of the lay-out of the showcard. advertising material, advertising booklets, advertisements, designs -
Wodonga & District Historical Society Inc
Functional object - Haeusler Collection Mid-Century 'Miranda's Dream Cigarettes' Tobacco Tin, Dodo Designs
The Wodonga Historical Society Haeusler Collection provides invaluable insight into life in late nineteenth and early twentieth century north east Victoria. The collection comprises manuscripts, personal artefacts used by the Haeusler family on their farm in Wodonga, and a set of glass negatives which offer a unique visual snapshot of the domestic and social lives of the Haeusler family and local Wodonga community. The Haeusler family migrated from Prussia (Germany) to South Australia in the 1840s and 1850s, before purchasing 100 acres of Crown Land made available under the Victorian Lands Act 1862 (also known as ‘Duffy’s Land Act’) in 1866 in what is now Wodonga West. The Haeusler family were one of several German families to migrate from South Australia to Wodonga in the 1860s. This tobacco tin is one of the many objects in the Haeusler Collection that provides insight into life in early to mid-twentieth century Wodonga, and Australia more broadly. Smoking in the first half of the twentieth century was incredibly common in Australia and other western countries. In 1945, more than three out of every four men and one in every four women were regular smokers. While rates of smoking decreased over the next two decades due to observations and research regarding the links between smoking and illness, an increase in tobacco use was documented after the advent of television as people were bombarded with advertisements for cigarettes. These advertisements, much like the image on the Haeusler Collection 'Miranda's Dream Cigarettes' Tobacco Tin, depicted smoking as sophisticated and glamorous, distracting consumers from the serious health risks associated with smoking. Orientalist depictions of Middle East were common in tobacco advertising in the West in the first half of the twentieth century, an attempt to associate cigarettes with the supposed sensuality and mystery of the Orient. There have been significant changes in both legislation and popular perceptions of smoking in Australian society since the manufacture and consumption of 'Miranda's Dream Cigarettes'. In 1992 the Tobacco Advertising Prohibition Act was introduced, making it illegal in Australia to publish or broadcast messages that encourage people to start or continue smoking. In 2011 the Australian government also introduced plain packaging laws to reduce the appeal and promotion of tobacco products, and make health warnings more effective. This item has well documented provenance and a known owner. It forms part of a significant and representative historical collection which reflects the local history of Wodonga. It contributes to our understanding of domestic and family life in early twentieth century Wodonga, as well as providing interpretative capacity for themes including local history and social history. A tobacco tin with a coloured illustration of a woman in stylish 1920s-1930s dress sitting in an armchair smoking a cigarette, while watching an Orientalist scene featuring a belly dancer and a snake charmer wearing a turban. Branding on the lid of tin: "Miranda's Dream Cigarettes"cigarettes, tobacco, smoking, cigarette tin, haeusler, haeusler collection, wodonga -
Falls Creek Historical Society
Booklet - Falls Creek Resort Skiing Holidays 1992
This booklet is part of an annual promotional campaign for Falls Creek. It contains headings and sentences of information in Japanese, which reflects the increase in international tourism and marketing. It was designed by the Falls Creek Independent Property Owners, Victoria. The information panel on the back cover indicates it was part of Australia's Southern Region Tourism Promotion C/O Australian Tourism Commission in Tokyo, Japan.This item is important as it documents seasonal activities at Falls Creek and a changing approach to international marketing. An A4 sized marketing booklet, including images and advertising information printed on glossy paper. This publication includes headings and short lines of texts in Japanese script.falls creek marketing, falls creek information, falls creek international tourism, falls creek holiday brochures -
Melbourne Legacy
Document, Lest YOU forget. Legacy cares for Australia's biggest family, 1990
This is an example of Melbourne Legacy promotional material. It was used in newspaper advertising and also printed on milk cartons. The slogan "Lest YOU forget" was used with an image of the statue of Simpson and his donkey rather than a personality. The newspaper advertising varied slightly, from 'Buy a badge on Friday 7th September' to 'Legacy Says Thank You' when it was published on 14 September. It was in a folder with marketing material from the 1990s also see item 01250. The slogan "Lest YOU forget" was used with an image of the statue of Simpson and his donkey rather than a personality. The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?). Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers. Examples of the use of a promotional image for Legacy Week in 1990, featuring the statue of Simpson and his donkey.legacy promotion, badge appeal, legacy week -
Melbourne Tram Museum
Document - Report, Victorian Government, "Public Transport community consultative Committee - First Annual Report 1993/94", 1997 Annual Report", 1994
.1 Full colour, A4 report printed on gloss paper, 16 pages, centre stapled titled "Public Transport community consultative Committee - First Annual Report 1993/94", reporting on the Victorian Public Transport Forum, Accessible Transport Consultative Council and the "W class tram implementation monitoring committee". Has a foreword by Alan Brown, provides membership of each Committee, meetings, Consultation, major issues, public transport safety, Upfield railway line, sponsorship of tram shelters and signage, Metcard, fares, public relations, on-train refreshment, First class fares, accessible travel, driver-only trains and trams. The W class committee look at the major issues, tram livery, advertising on the trams, deployment, storage and alternative uses for stored trams. .2 - Full colour, A4 report printed on gloss paper, 16 pages, centre stapled titled "Public Transport community consultative Committee - Annual Report 1997", reporting on the Victorian Public Transport Forum, Accessible Transport Consultative Council, City Circle tram promotion committee and public transport heritage advisory committee. Has forward from Robin Cooper, lists membership of every committee and gives detail of their work and project outcomes.trams, tramways, minister for transport, accessible transport, w class, advertisements, city circle, heritage -
Melbourne Tram Museum
Pamphlet - Colonial Tramcar Restaurant, Colonial Tramcar Restaurant, Menu, 1988
Set of documents associated with the Colonial Tramcar Restaurant that commenced operations in 1982 and ceased in 2018 due to dispute with Yarra Trams over the safety of the tramcars. It was a very popular operation. See reference for further details. Item 1 - notes the September 1984 Tourism Award, item 2 and 3 are promotional pamphlets. The Museum has other similar documents from different dates in its collection. Yields information about the Tramcar Restaurant operation in Melbourne.Set of three documents, full colour on gloss paper, for the "The Colonial Tramcar Restaurant", Melbourne. 1 - Menu - full dinner four course menu, including logos. On the rear is a brief history of Melbourne tramways and the Colonial Tramcar Restaurant itself. Has contact details. 2 - pamphlet with 442 on front cover, advertising the restaurant, the food, seating plan, departure point and the availability of the tramcar. 3 - pamphlet promoting group bookings, general information, contact details including telex and fax numbers. Gives prices from Jan. 1988 and times. tramways, trams, w class, restaurant tram, colonial tramcar restaurant, menu, tram 442 -
Linton Mechanics Institute and Free Library Collection
Book - Novel, Black, William, MacLeod of Dare - A Novel in Three Volumes, Vol. II, 1878 (this reprint 1890s)
307 p. : ill. ; bound in calico which is printed with product advertisements.fictionfiction, william black, t. craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book - Short stories, Reade, Charles, Autobiography of a thief ; Jack of all trades, a matter-of-fact romance, [n.d.] [1873? This reprint 1890s.)
268 p. (1-64; 68-268) : book is bound in calico which is printed with product advertisements.fictionfiction, short stories, charles reade, t. craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book, Lord Lytton (Edward George Earle Lytton Bulwer-Lytton, 1st Baron Lytton), Alice : or, the mysteries, [n.d.] [This reprint issued 1890's]
288 + p. (final pages missing) : bound in calico which is printed with product advertisementsfictionfiction, lord lytton, t. craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book - Short stories, Wilson, John Mackay . . . (et al.), Wilson's 'Tales of the borders, and of Scotland' : volumes 5 & 6, [n.d] [this reprint 189-?]
Short stories by various authors, including the editor John Mackay Wilson.Vol V, p. 1-284 ; Vol. VI, p. 1-282. Title page and final pages missing, contents page lists stories in Vol. VI only. Bound in calico which is printed with product advertisements.fictionShort stories by various authors, including the editor John Mackay Wilson. scottish folklore, short stories, fiction, john mackay wilson, t. craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book - Novel, [Collins, Wilkie], After dark : leaves from Leah's diary, [n.d.] [1856? This re-issue 1890s]
v ; 392 p. : bound in calico which is printed with product advertisements. Title page missing. Information for catalogue record from Wikipedia and online catalogues.fictionshort stories, fiction, wilkie collins, t. craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book - Novel, Cooper, J. F. (James Fenimore Cooper), The sea lions : or the lost sealers, [n.d.] [First published 1849, Routledge 'new edition' between 1866-1878. Reprinted 1890s?]
339 p.fictionfiction, james fenimore cooper, t. craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book - Novel, Lord Lytton (Edward George Earle Lytton Bulwer-Lytton, 1st Baron Lytton), The last of the barons : book the first : the adventures of Master Marmaduke Nevile, First published 1843. Numerous later editions - various publishers. This reprint of a Routledge edition 1890s
487 p. ; bound in calico which has advertisements printed on the cover. Title page missing. Information for catalogue record derived from half-title page and publisher's advertising at end of book.fictionhistorical fiction, edward iv king of england, warwick the kingmaker, lord lytton, t. craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book - Novel, Grant, James, Jane Seton : or the King's Advocate : a Scottish historical romance, [n.d.] [First published 1851? This reprint c.1890]
430 p. : bound in calico which is printed with product advertisementsfictionhistorical fiction, james v (scotland), jane seton, t.craig [bookbinder], james grant -
Linton Mechanics Institute and Free Library Collection
Book - Short stories, Craik, Dinah Maria Mulock, Romantic tales. 'By the author of John Halifax, Gentleman, etc. etc.' (known to be Dinah Maria Mulock Craik), First published 1870. This re-issue 1890s
406 p. ; bound in calico which is printed with product advertisements.fictionfiction, dinah maria mulock craik, short stories, t.craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book - Novel, Lord Lytton (Edward George Earle Lytton Bulwer-Lytton, 1st Baron Lytton), Eugene Aram : a tale [novel] ; includes 'Eugene Aram : a tragedy' [fragment of a drama], First published 1831? This reprint of a later edition, probably reissued in 1890s
A tale of events that led to the execution of Eugene Aram in 1759.320 p. (Eugene Aram - A tale p. 1; Eugene Aram - A tragedy p. 307-320). Bound in calico which is printed with product advertisements.fictionA tale of events that led to the execution of Eugene Aram in 1759.lord lytton, fiction, eugene aram, t. craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book - Novel, Riddell, Charlotte (Mrs J. H. Riddell), Her mother's darling : Vol. 1 (of 3 volumes), [n.d.] [1877? This reprint 1890s.]
Explores "the complexities of the marriage market, and social constraints place on women in the [Victorian] era".288 p. : Bound in cloth which is printed with product advertisements.fictionExplores "the complexities of the marriage market, and social constraints place on women in the [Victorian] era".fiction, charlotte eliza riddell, t. craig [bookbinder] -
Linton Mechanics Institute and Free Library Collection
Book - Short stories, Grant, James, The Queen's cadet : and other tales, 1875 [This reprint 1890s]
320 p. : Bound in calico which is printed with product advertisementsjames grant, fiction, t. craig [bookbinder], short stories -
Victorian Railway History Library
Book, New Zealand Railways Publicity & Advertising Branch, New Zealand Government Railways, 1952
Photographs promoting the New Zealand Government Railways in around 1952ill, p.22.non-fictionPhotographs promoting the New Zealand Government Railways in around 1952railways in new zealand - promotion, railway rollingstock - new zealand