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Wodonga & District Historical Society Inc
Booklet - Recruiting awards brochure for Sarah Coventry jewellery sales, "Sarah Coventry's 'Treasure Trove' of 1971"
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. The colour booklet for Sarah Coventry Pty. Ltd. recruitment awards for jewellery sales has local significance as part of the decentralised commercial development of regional centres such as Wodonga in NE Victoria. As part of the Sarah Coventry collection, the booklet has national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Colour booklet with the awards that sales reps or "hostesses" for Sarah Coventry jewellery could earn dated to 1971. Twelve pages of colour photos of the different types of awards, with colour drawings and the text in black. The colour photo on the front cover of the booklet appears to show the front steps to the Sarah Coventry warehouse in Wodonga, built in 1969.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery -
Wodonga & District Historical Society Inc
Photograph - The Sarah Coventry Pty. Ltd. building in Wodonga, Victoria, c. 1969
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. The black and white photograph of the 1969 Sarah Coventry Pty. Ltd. warehouse in Wodonga has local significance as part of the decentralised commercial development of regional centres such as Wodonga in NE Victoria. As part of the Sarah Coventry collection, the photograph has national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model it was based on is also considered the first of its kind for jewellery.Black and white photographic print of the outside of the Sarah Coventry Pty. Ltd. building in Wodonga, Victoria. It was built in 1969 at Sarah Coventry Park, Hume Highway, Wodonga.The name "Sarah Coventry" is on the front wall of the building in the photo.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery -
Wodonga & District Historical Society Inc
Functional object - Sarah Coventry jewellery polishing cloth, c.1970s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the jewellery polishing cloth has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Sarah Coventry Pty. Ltd. yellow jewellery polishing cloth in a light-coloured paper envelope with pink floral designs on the front and back, as well as text on the back. Oval cut out on the front surface to show the yellow polishing cloth."Sarah Coventry / Sarah Conventry, Inc. Newark, New York 14593 Copyright 1975 / A Care Cloth to keep your Sarah Coventry jewelry looking lovely. / A quick polishing will remove dust and fingerprints. / Enjoy Sarah Coventry at its finest."sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, jewellery polishing cloths -
Wodonga & District Historical Society Inc
Functional object - Faux suede draw string pouch for Sarah Coventry and Affinity jewellery, c. 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. The faux suede jewellery pouch has local significance as part of the Sarah Coventry collection and the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Small light brown/beige, faux suede jewellery pouch with a red draw string and the brand names "Sarah Coventry" and "Affinity" on the front."SARAH COVENTRY. / AND / AFFINITY."sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, jewellery pouch -
Wodonga & District Historical Society Inc
Decorative object - Brooch from the Sarah Coventry jewellery range, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the brooch has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold-toned metal brooch from the Sarah Coventry Pty. Ltd. jewellery range in the shape of a flower. Two layers of petals with the upper one white and the lower one gold-toned. "© SARAH COV. / MADE IN CANADA" on the back surface.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, brooch, brooches -
Wodonga & District Historical Society Inc
Functional object - Brooch from the Sarah Coventry jewellery range, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the brooch has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold-toned metal brooch from the Sarah Coventry Pty. Ltd. with one large central faux pearl surrounded by six smaller faux pearls.'SARAH COV" at the top and "MADE / IN/ CANADA" at the bottom of the back surface.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, brooch, brooches, sawyer -
Wodonga & District Historical Society Inc
Decorative object - Brooch from the Sarah Coventry jewellery range, c. 1970s -1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the brooch has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Oval gold-toned metal brooch from the Sarah Coventry jewellery range, with a central brown faux stone surrounded by four small faux pearl inlays and four small circular brown faceted glass inlays."©SARAH COV / MADE IN / CANADA" raised maker mark on the back surface.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, brooch, brooches -
Wodonga & District Historical Society Inc
Decorative object - Brooch from the Sarah Coventry jewellery range, "Old Vienna", c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in Wodonga in 1969. The premises were originally on High St., but a new warehouse was built in Melbourne Rd. later in 1969. The North American parent company of the Stuart family started Sarah Coventry Pty. Ltd. in 1949, as part of Emmons Jewelry, Inc. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979, Sarah Coventry Pty. Ltd. in Wodonga was bought as an Australian business venture, which included Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. The brooch has local significance as part of the decentralised commercial development of regional centres such as Wodonga in NE Victoria. As part of the Sarah Coventry collection, the brooch has national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Oval brooch in gold toned metal with red blue and black enamel (?) inlay."©SARAHCOV" on the back surfacesarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, brooch, brooches -
Wodonga & District Historical Society Inc
Decorative object - Bracelet from the Sarah Coventry jewellery range, "Wood Nymph" collection, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the bracelet has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold toned metal bracelet with six small brown oval faux stones"SARAH COV" on the back of the clasp.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, bracelet, bracelets -
Wodonga & District Historical Society Inc
Decorative object - Brooch from the Sarah Coventry jewellery range, c. 1970s -1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the brooch has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold and silver toned metal brooch with a central faux pearl from the Sarah Coventry Pty. Ltd. jewellery range, in the shape of a flower. Two layers of 'petals' with the outer layer gold toned and the inner layer silver toned around the central faux pearl. "©SARAH CANADA" on the back surface below the pin clasp.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, brooch, brooches -
Wodonga & District Historical Society Inc
Decorative object - Necklace from the Sarah Coventry jewellery range, Sarah Coventry Jewellery, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the necklace has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Necklace with three strands of faux pearls and a large faux green stone at the silver toned metal clasp on the front, and a large faux pearl at the clasp on the back. sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, necklace, necklaces -
Wodonga & District Historical Society Inc
Decorative object - Sarah Coventry jewellery pin for 15 years service, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the pin has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Small rectangular gold metal pin with a small pearl inlay on the proper left side for 15 years service. The 10 K stamp on the back surface suggests it is 10 karat gold.The abraded areas on the clasp on the back expose underlying silver coloured metal indicating that the clasp is plated. "Sarah / SC / 15 / YRS / Coventry" on the front surface. "cTo ® / .... 10K" stamped in the back surface on the lower proper left side indicating 10 karat gold. The (®) symbol indicates that the manufacturer's mark is federally registered with the US Patent and Trademark Office. The 'cTo' is the trademark by O. C. Tanner Jewelry Co. in Salt Lake City, U.S.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, pin, jewellery pins -
Wodonga & District Historical Society Inc
Decorative object - Sarah Coventry jewellery pin for 5 years service, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the pin has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Small rectangular gold metal pin for five years service with a faceted pink stone inlay on the proper left side, the name and initials of Sarah Coventry in the central area and three flowers on the proper right side. The 10 K stamp on the back surface suggests it is made of 10 karat gold. Abraded areas on the high points of the clasp on the back surface expose underlying silver coloured metal indicating that the clasp is plated."Sarah / SC / 5 YRS / Coventry" on the front surface. "® cTo / 10 K" stamped into the back surface on the lower proper left side, indicating 10 karat gold. The (®) symbol indicates that the manufacturer's mark is federally registered with the US Patent and Trademark Office. The 'cTo' is the trademark by O. C. Tanner Jewelry Co. in Salt Lake City, U.S.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, pin, jewellery pins -
Wodonga & District Historical Society Inc
Decorative object - Sarah Coventry jewellery pin for 10 years service, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the pin has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Small rectangular gold metal pin with a faceted pink stone inlay on the proper left side and a faceted clear stone on the proper right side. Two raised flower motifs on the proper right side. The 10k stamped on the back surface suggests it is made of 10 karat gold.The abraded areas on the clasp on the back expose underlying silver coloured metal indicating that the clasp is plated."Sarah / SC / 10 YRS / Coventry" raised inscription on the front surface. "® cTo / 10 K" stamped on the lower proper left side of the back surface, indicating 10 karat gold. The ® symbol indicates that the manufacturer's mark is federally registered with the US Patent and Trademark Office. The 'cTo' is the trademark by O. C. Tanner Jewelry Co. in Salt Lake City, U.S.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, pin, jewellery pin -
Wodonga & District Historical Society Inc
Memorabilia - Framed Sarah Coventry 10th Anniversary plaque for 1968-1978, c. 1978
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the plaque has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Copper metal plaque commemorating 10 years of the Sarah Coventry Pty. Ltd. jewellery company from 1968 to 1978, in a brown wooden fame. The inscription is in black and flock printed on the copper plaque with '10' in the central of a flower motif."Sarah Coventry. / 10 / 10th Anniversary 68-78"sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, copper plaque, commemorative plaque -
Wodonga & District Historical Society Inc
Functional object - Suitcase for a Sarah Coventry jewellery demonstration kit, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the suitcase has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Green vinyl suitcase with the name 'Sarah Coventry' in lower case gold letters on one corner of the top surface and the number '1348' printed in gold on the back surface. Plated iron alloy hardware securing the handle on the front and the locking mechanism."Sarah Coventry" printed in gold letters on one corner of the top surface of the suitcase. "1348" printed in gold on the back surface, which could be the number of the demonstration kit.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, demonstration kit suitcase, suitcase, suitcases -
Wodonga & District Historical Society Inc
Decorative object - Gold toned chain from the Sarah Coventry jewellery range, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the gold toned chain has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold toned metal chain with a rhombus-shaped attachment next to the clasp, with the Sarah Coventry mark stamped on it."SARAH / COV" which is thought to be first used in 1953.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, gold chains -
Wodonga & District Historical Society Inc
Decorative object - Gold toned chain from the Sarah Coventry jewellery range, c. 1970s -1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the gold toned chain has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold toned metal chain from the Sarah Coventry jewellery range with two circular elements and two swirling decorative elements, and a small rhombus-shaped attachment near the clasp with the Sarah Coventry mark stamped on it.. "SARAH COV / MADE IN / CANADA" - The 'SARAH COV' mark is thought to be first used in 1953.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, gold chains -
Wodonga & District Historical Society Inc
Decorative object - Gold toned clip-on earrings from the Sarah Coventry jewellery range, c. 1970s -1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the earrings have local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Pair of gold toned metal clip-on earrings with rectangular brown glass settings. "MADE IN U.S.A." - on a label attached to the back of one of the earrings.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, earrings -
Wodonga & District Historical Society Inc
Decorative object - Gold toned beaded chain from the Sarah Coventry jewellery range, c. 1970s -1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the gold toned chain has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold toned beaded metal chain from the Sarah Coventry jewellery range, with the Sarah Coventry mark stamped on the rectangular clasp. "SARAH COV" - this mark thought to be first used in 1953.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, gold chains -
Wodonga & District Historical Society Inc
Decorative object - Gold toned rope chain from the Sarah Coventry jewellery range, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the gold chain has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold toned metal rope chain from the Sarah Coventry jewellery range, with a small rhombus-shaped attachment at the clasp which has the Sarah Coventry mark on it. "SARAH COV" - stamped on the small rhombus-shaped attachment at the clasp. This maker's mark is thought to be first used in 1953.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, gold chains, sargem -
Wodonga & District Historical Society Inc
Decorative object - Gold toned necklace with an oval-shaped pendant from the Sarah Coventry jewellery range, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the necklace has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery. Gold toned metal neckalce with an oval-shaped pendant inlaid with a brown resinous material, which appears to be faux amber. The patent number is stamped on the back of the clasp."Sarah" on the front side of the clasp "PATENT 3427691" on the back of the clasp.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, necklace, necklaces, amber, faux amber -
Wodonga & District Historical Society Inc
Decorative object - Gold toned cable chain necklace with an oval pendant from the Sarah Coventry jewellery range, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the necklace has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold toned metal cable chain necklace with an oval pendant and a faceted green/brown glass setting."© SARAH COV" - thought to be first used in 1953 is on the lower back surface.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, necklace, pendant -
Wodonga & District Historical Society Inc
Decorative object - Necklace with a gold toned chain and a bird pendant from the Sarah Coventry jewellery range, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the bird pendant necklace has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Necklace with a gold toned metal chain and a small blue bird pendant with a small faux pearl above it.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, necklace, bird pendant -
Wodonga & District Historical Society Inc
Decorative object - Gold toned brooch-pendant from the Sarah Coventry jewellery range, c. 1970s -1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the brooch-pendant has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold toned metal brooch-pendant with a cameo of one pink and one red rose."© SARAH COV" thought to be first used in 1953 on the lower edge of the back surface.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, brooch-pendant, brooch, pendant -
Wodonga & District Historical Society Inc
Decorative object - Gold toned hair clip from the Sarah Coventry jewellery range, c. 1970s -1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the hair clip has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Gold toned metal hair clip with a circular enamel inlay with a flower petal motif surrounded by five green dots."SARAH" - thought to be first used in 1951 on the back of the circular decorative element.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, hair clip, hair slide -
Wodonga & District Historical Society Inc
Decorative object - Gold toned clip-on earrings with faux pearls from the Sarah Coventry jewellery range, c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the earrings have local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Two gold toned metal earrings with each earring consisting of a faux pearl and two leaf-shaped elements and the Sarah Coventry marks on the back of the clip."©SARAH COV / CANADA" on the back of one earring and "CANADA / ©SARAH COV" on the other. ©SARAH COV is thought to be first used in 1953.sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, earrings, gold earrings, faux pearls -
Wodonga & District Historical Society Inc
Decorative object - Silver toned Faux Pearl Crucifix Necklace from the Sarah Coventry Jewellery Range c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the necklace has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Silver tone, faux pearl crucifix necklace with purple glass bead, on long silver chain. "(c) SARAH COV/CANADA" on back of crucifix sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, necklace, necklaces -
Wodonga & District Historical Society Inc
Decorative object - Silver toned Flower Necklace from the Sarah Coventry Jewellery Range c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the necklace has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Silver tone necklace with two detachable flowers, one of which is a pendant and one of which is a brooch. "CANADA/(c)SARAH COV"sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, necklace, necklaces -
Wodonga & District Historical Society Inc
Decorative object - Silver toned Faux Crystal Necklace from the Sarah Coventry Jewellery Range c. 1970s - 1980s
Sarah Coventry Pty. Ltd. was a North American jewellery company that was established in 1949 by the Stuart family as part of Emmons Jewelry, Inc. It began operations in England and Australia in 1968, and in Australia it moved from Carlton in Melbourne to Wodonga in 1969. The premises were originally on High St. in Wodonga, but a new warehouse was built in Melbourne Rd. later in 1969. It was a direct selling jewellery business using a party-plan model similar to Tupperware and Avon. The sales reps or 'Hostesses' were provided with jewellery samples in demonstration kits, which they displayed at jewellery parties in their homes. The designs for jewellery such as brooches, necklaces, earrings, chokers and bracelets were purchased from freelance designers and jewellery manufacturers rather than in-house designers. In 1979 Sarah Coventry Pty. Ltd. in Wodonga was bought by three Australian businessmen, including Wodonga local Jim Sawyer, and continued to sell jewellery under the name "Sargem Pty. Ltd”, for several more years in the 1980s. As part of the Sarah Coventry collection, the necklace has local significance with the decentralised commercial development of regional centres such as Wodonga in NE Victoria, as well as national and international significance from the perspective of social and economic developments for women after World War II. The direct selling party-plan business model Sarah Coventry was based on is also considered the first of its kind for jewellery.Faux purple crystal pendant set in a claw clasp ,with silver tone chain."(c)SARAH" on back of pendant sarah coventry, jewellery, wodonga, costume jewellery, vintage fashion jewellery, necklace, necklaces