Ship to Shore was first printed in 1997. Inspired by the Jottings From Our Log, this modern version is generally published quarterly (Summer, Autumn, Winter, Spring) Articles are written by the mission's staff and give updates about shipping and seafaring news, staff, events, board Committee, heritage. It is sent by post or email to supporters, members, volunteers and friends of the mission. It is also available to the public in the Flying Angel club and online on the website. 20 October 2001: Reunion of Harbour Lights Guild former volunteers thanks to the work of Maria Culka: Enid Budds, Beverley Kent. The archive is put on display. In October: ABC News talks about the Mission. Ship to Shore is a valable source of informationship to shore, mission to seamen, mission to seafarers, flinders street, melbourne, victoria, news, events, seafaring life, shipping, sailors, seamen, sponsors, marketing, flying angel, staff, chaplains, community, welfare, board members, 1998, portland mission, hastings mission, noyoun park, ted cosens, statistics, sea sunday, 2001, bill romney, reverend bishop jeremy ashton, nigel porteous, shipping sector, keith dann, roy hope, geelong mission, international year of volunteers, lhlg, ladies harbour lights guild, heritage, judy douglas, noah park, donors, volunteers, maria culka, hlg, beverley kent nee oliver, ro kent, pat dann, abc news, the peter kaye trio, betty ashton, xmas, christmas, joan leslie

Ship to Shore was first printed in 1997. Inspired by the Jottings From Our Log, this modern version is generally published quarterly (Summer, Autumn, Winter, Spring) Articles are written by the mission's staff and give updates about shipping and seafaring news, staff, events, board Committee, heritage. It is sent by post or email to supporters, members, volunteers and friends of the mission. It is also available to the public in the Flying Angel club and online on the website. 23 February 2002: Reunion of Harbour Lights Guild former volunteers thanks to the work of Maria Culka: Enid Budds, Beverley Kent. CD-ROM: Marine births, deaths and marriages 1853-1920 Ron Reid, great grandson of Hugh Reid, visited the mission after seeing the ABC News report in October 2001. In October: ABC News talks about the Mission. Ship to Shore is a valable source of informationship to shore, mission to seamen, mission to seafarers, flinders street, melbourne, victoria, news, events, seafaring life, shipping, sailors, seamen, sponsors, marketing, flying angel, staff, chaplains, community, welfare, board members, 1998, portland mission, hastings mission, noyoun park, ted cosens, statistics, sea sunday, 2001, bill romney, reverend bishop jeremy ashton, nigel porteous, shipping sector, keith dann, roy hope, geelong mission, international year of volunteers, lhlg, ladies harbour lights guild, heritage, judy douglas, noah park, donors, volunteers, maria culka, hlg, beverley kent nee oliver, ro kent, pat dann, abc news, betty ashton, xmas, christmas, joan leslie, ron reid, elizabeth fiddian, barbara bedford, reverend bill dalling, joy stanfield, lal simpson, audrey adderson, gwynne scott, pauline moye, marjorie duckett nee maclennan, three faithfuls, padre frank leslie oliver, bdm victoria

Ship to Shore was first printed in 1997. Inspired by the Jottings From Our Log, this modern version is generally published quarterly (Summer, Autumn, Winter, Spring) Articles are written by the mission's staff and give updates about shipping and seafaring news, staff, events, board Committee, heritage. It is sent by post or email to supporters, members, volunteers and friends of the mission. It is also available to the public in the Flying Angel club and online on the website. Maria Culka research for Guilders : Publication of Andy Knox poem mentioning Sadie WilsonShip to Shore is a valable source of informationship to shore, mission to seamen, mission to seafarers, flinders street, melbourne, victoria, news, events, seafaring life, shipping, sailors, seamen, sponsors, marketing, flying angel, staff, chaplains, community, welfare, board members, 1998, portland mission, hastings mission, noyoun park, ted cosens, statistics, sea sunday, 2001, bill romney, reverend bishop jeremy ashton, nigel porteous, shipping sector, keith dann, roy hope, geelong mission, international year of volunteers, lhlg, ladies harbour lights guild, heritage, judy douglas, noah park, donors, volunteers, maria culka, hlg, beverley kent nee oliver, ro kent, pat dann, abc news, betty ashton, xmas, christmas, joan leslie, ron reid, elizabeth fiddian, barbara bedford, reverend bill dalling, joy stanfield, lal simpson, audrey adderson, gwynne scott, pauline moye, marjorie duckett nee maclennan, three faithfuls, annette wood, don dunlop, bryan reid, christine edward, sadie wilson, andy knox, poem

Ship to Shore was first printed in 1997. Inspired by the Jottings From Our Log, this modern version is generally published quarterly (Summer, Autumn, Winter, Spring) Articles are written by the mission's staff and give updates about shipping and seafaring news, staff, events, board Committee, heritage. It is sent by post or email to supporters, members, volunteers and friends of the mission. It is also available to the public in the Flying Angel club and online on the website. Maria Culka research for Guilders : Publication of Andy Knox poem mentioning Sadie WilsonShip to Shore is a valable source of informationship to shore, mission to seamen, mission to seafarers, flinders street, melbourne, victoria, news, events, seafaring life, shipping, sailors, seamen, sponsors, marketing, flying angel, staff, chaplains, community, welfare, board members, 1998, portland mission, hastings mission, noyoun park, ted cosens, statistics, sea sunday, 2001, bill romney, reverend bishop jeremy ashton, nigel porteous, shipping sector, keith dann, roy hope, geelong mission, international year of volunteers, lhlg, ladies harbour lights guild, heritage, judy douglas, noah park, donors, volunteers, maria culka, hlg, beverley kent nee oliver, ro kent, pat dann, abc news, betty ashton, xmas, christmas, joan leslie, ron reid, elizabeth fiddian, barbara bedford, reverend bill dalling, joy stanfield, lal simpson, audrey adderson, gwynne scott, pauline moye, marjorie duckett nee maclennan, three faithfuls, annette wood, don dunlop, bryan reid, christine edward, sadie wilson, andy knox, poem

Ship to Shore was first printed in 1997. Inspired by the Jottings From Our Log, this modern version is generally published quarterly (Summer, Autumn, Winter, Spring) Articles are written by the mission's staff and give updates about shipping and seafaring news, staff, events, board Committee, heritage. It is sent by post or email to supporters, members, volunteers and friends of the mission. It is also available to the public in the Flying Angel club and online on the website. February 2003: Mariner's frontpage. 8 December 2002: HLG reunionShip to Shore is a valable source of informationship to shore, mission to seamen, mission to seafarers, flinders street, melbourne, victoria, news, events, seafaring life, shipping, sailors, seamen, sponsors, marketing, flying angel, staff, chaplains, community, welfare, board members, 1998, portland mission, hastings mission, noyoun park, ted cosens, statistics, sea sunday, 2001, bill romney, reverend bishop jeremy ashton, nigel porteous, shipping sector, keith dann, roy hope, geelong mission, international year of volunteers, lhlg, ladies harbour lights guild, heritage, judy douglas, noah park, donors, volunteers, maria culka, hlg, beverley kent nee oliver, ro kent, pat dann, abc news, betty ashton, xmas, christmas, joan leslie, ron reid, elizabeth fiddian, barbara bedford, reverend bill dalling, joy stanfield, lal simpson, audrey adderson, gwynne scott, pauline moye, marjorie duckett nee maclennan, three faithfuls, annette wood, don dunlop, bryan reid, christine edward, sadie wilson, andy knox, poem

This book was produced in a period of time when Australians, especially those in rural areas referred to Britain as "the mother" country. It was a time when the transition from a colonial dominion of Britain to the status of an individual State through the Australian Constitution was quite apparent, except for the affection and respect of the majority of the population towards "their" Queen. It was a time when the Governor General (Queen's representative) were British born and picked. Australia had grown from a colonial status to an individual state. The feeling towards the monarchy is aptly demonstrated by the words from the High Commissioner for Australia, Sir Thomas White K.B.E., proposal for Australia to adopt the royal title "Elizabeth the Second by the grace of God of the United Kingdom, Australia and her realms and territories Queen, Head of the Commonwealth, defender of the Faith" Here faith implies the christian (Church of England) religion. In rural Australia the respect and admiration for the Queen was very high and all public offices, clubs and halls displayed a well positioned, large photograph of the Queen. The respect for British royalty was quite pronounced by the royal toast, offered before "official" proceedings commenced, and in the military flying the royal "blessed" colours.This book was donated by one of the founding families residing in the Kiewa Valley and is typical of the general feeling of respect and admiration felt by the rural communities towards the British Royal Family, especially towards Queen Elizabeth II. The rural slant towards any form of patriotism was along the lines of "Queen and Country", in that order. After World War II the social texture through multi-culturalism (especially in the Cities)moved away from this "motherland" bondage but it had taken a longer period to penetrate those rural sectors within the Kiewa valley and high plains areas. The great post World War II immigration of European refugees started a shift of numbers of Australian families whose parents were not born in Australia or had British family ties. The book represents a period in time where ties to Britain where a lot strong and entrenched in the social fabric of the Australian rural sector. The growing push for a republic is becoming stronger and stronger as the level of rural royalists deminishes.This item is a hard covered book of 200 pages including 8 pages in full colour and over 250 photographs covering the British royal family and in particular Queen Elizabeth II and her coronation. The external protective paper dust-jacket is in colour. Specific references to Australia appear on pages 9,36 to 41 and 97. The hard cover has a "off" white cloth textured (glued reinforced) cover over thick cardboard . The front and back pages depict the Royal investiture carriage with guards and footmen. Little cherubs are portrayed around the sheath holding the Royal Crown. Crowned lion and stallion sit at attention on either side of the carriage, with the Royal shield supporting their front legs.,The dust jacket is in full colour with the wording "The CORONATION BOOK of QUEEN ELIZABETH II" With a Pictorial Record of the Ceremony" The spin of the jacket (in gold print on a regal red background) "THE CORONATION BOOK OF QUEEN ELIZABETH II" on the bottom "ODHAMS" The cover has a pressed oval shaped double lined border enclosing a crown and the words Elizabeth R, below which is pressed 1953. The spine has the following words in gold coloured print "THE CORONATION BOOK OF QUEEN ELIZABETH II. The front, inside flap, of the dust jacket details the significance of what is contained within the book and the back inside flap has the contents and those personages who contributed. The back of the dust jacket has a brief review of three other books covering other aspects of British royalty and they are titled "THE DUKE OF EDINBURGH" ( a pictorial biography), "QUEEN MARY" (her life and times) and "ROYAL HOMES ILLUSTRATED" (with an essay on the royal palaces by A.L. Rowse.modern australian history, british royalty, queen elizabeth ii, coronation of queen elizabeth ii, australia's "mother country"

This type of "stone" jar drinking container was used before glass and later plastic material made it "out of date" as a drink container. The qualities of the glazed pottery (stone) drinking containers made from this natural thermal insulation material was to contain the liquid to a prescribed temperature either hot or cold, as required. This was particularly important in rural environments that lacked adequate refrigeration means. The rural regions where the last areas in Australia where this type of drinking container remained in use. The late 1960's saw a revival of the basic rural ethos by the "hippie" culture of going to basic survival non "commercial" living.This particular stone jar drinking container was also a method of advertising for a Wodonga Stone masonry manufacturer. It is both relevant and significant to the Kiewa Valley because it highlights the type of industry that has breached the evolutionary trend for cheaper "throw away" drinking containers. Although this particular type of container is limited to quality liquids and it is still available in most rural sectors of the Australian "bush" environment.This stone/earthenware jar has a lip 250mm in length and 150mm thick. This lip will allow the thumb and forefinger to be used to grip the container for either pouring its contents out or securing it for any movement. The external glazed surface may become slippery when wet. The jar is heavy even when empty and would be too heavy for small children to carry. By using a cork seal the jar can be reused and therefore become more economical for the longer term. The thickness of the vessel provides a good insulation for the liquid contained. Most of this type of container would have contained ginger beer.Within two elliptical circles are painted (in freehand) "S. MASON" in the top half and "WODONGA" in the bottom half.These are separated by an asterisk on both sides. A large "S" overlaid by a similarly large "M" is within the inner circle. Stamped into the jar when still wet during manufacture is "PINNACLE BRAND" in 5mm lettering.drinking container, stone jar, ginger beer container, s. mason, wodonga earthen ware

This scoop was professionally made and well before plastics and aluminium scoops were manufactured. It was in a period when mass production and cheap imports where not common. This item would have been produced well after World War II and before the cheap Asian imports. It was a period in time(the last years) when items such as this scoop were made to last and consumerism was not at the "throw away" mass consumption time of the late 1900's. The rural sector in the Kiewa Valley used this type of "made to last" domestic implement when home made cakes and pastries were commonly made in the household kitchen. Because of the relatively isolation of the valley, bulk supplies of flour, sugar and other cooking ingredients were the required quantity for both domestic household and farm use. Local general stores also had these scoops to provide clients with their required flour, sugar and other bulk loose grains (processed or unprocessed) This lite galvanised rolled steel flour/sugar scoop has a tapered handle extruding from a small cone shaped base. It has a half circle scoop extending from a full circular base which has a small containment ridge which acts as a collection rim. The collection scoop has its front shovel end tapered and rolled edge (outwards) presenting a barrier and air relief when thrust into the flour/sugar. All the edges are rolled and connection links have been soldered. The handle is not of solid steel which accounts for the light weight. The base of the "shovel" is slightly concave to allow gravitational forces to keep the flour centre of mass. The handle has a ridge pressed in the sheet metal at about two thirds up the shaft All metal to metal joins have been pressed and soldered together.loose grains, sugar, millet, nus, nails, loose grocery items.

This coffee pot was made for flat heating surfaces and not the open fire. The enamel coating was used as a thermal barrier to keep the contents hot. This could have been used as an all day coffee source for busy farm workers or breakfast and lunch times. When this pot was used at dinner time, it was a time period when dinner was more formal, with the whole family sitting at the dinner table. The white enamel would have been sufficient for the majority of households. When this pot was in use the dinner period was when the whole family was together and communication within the family was considered very important as a cohesive force. This was a time before television intruded into the atmosphere of relaying the day's activities to the whole family.In small rural communities within the Kiewa Valley a good cup of tea or coffee was a time for relaxation from the hard work of the day. This relaxation period was beneficial for not only the mind but also the body. This was particularly for the house bound mother with domestic chores that had, at this time in history not many "time saving" pieces of domestic equipment. A good pot of tea or coffee at "smoko" was a god sent. Although regarded by well groomed city folk that a coffee pot was for coffee only the less social etiquette standards of country folk permitted its use for tea. Versatility even within the household was of great benefit to the folk in the Kiewa Valley. This was even so for the immigrants that joined in and were warmly welcomed within this rural sector of Australia.This coffee pot is in the French style with a goose neck. It is fully coated in white enamel and has a concave bottom. It has a hinged lid and the main body has been rolled fastened to the bottom plate. The sandwiched steel body is approximately 1mm thick. The two piece neck has been welded together similarly the hinged lid and handle. Rivets are installed to the both bases of the handle. country kitchens, well heated coffee, coffee break in rural regions

This Christian Bible by Professor James Moffatt from the United Free Church College in Glasglow Scotland was at a time when translated Christian bibles(Greek to English) were being review as to the accuracy of their translated words. This period was in the early 1900's specifically during and between the two major World Wars of 1914-18 and 1939-45 and also covering the Great Depression(1939). All these periods were ones of death, destruction and "loss of faith". Bibles which provided greater clarity of better times ahead flourished. This book offered its readers hope for the future (in terrible times). The regions that it covered were those who belonged to the Christian Faith. The significance of this bible to the Kiewa Valley is that it provides an insight of those Christians living in a semi remote rural region at the period in Australian history where forces outside of this area were placing hardships which were "foreign" to them, as a family and as a community. The major Christian religions within the Kiewa Valley were either of the Catholic or English Protestant teachings. These groups still remain the dominant ones well into the 2nd Millennium. Spiritual relief to overcome harsh rural setbacks is not just specific to the Australian rural sector but is also global. With the influx of migrant workers from the war torn European nations (after WWII) a broader coverage of Christian and other faiths developed. A "positive" saying, when crops failed and bush fires and river floods sprang up, rallied the faithful "with God's help" This hard covered bible consists of six pages of preamble including title, publishing details, printer and author's preface. The book has 388 pages of black print. Relevant reference lines are notated by numbers on the left side of the page. On the front dust cover is a cream silhouette against a light blue backdrop highlighting a smoking "Aladdin's" Arabic oil lamp on a cenotaph. The hard cover has a embossed emblem of a lantern with a plume of smoke rising from the spout. This is all encapsulated by a circle. The spine also has this emblem. On the dust jacket, front "THE MOFFATT NEW TESTAMENT", and the back cover has blue writing on a cream background. On the spine, at the top "JAMES MOFFATT" below this a white on blue silhouette of "Alalddin's lamp" below this is (in blue letters against a light blue background " THE NEW TESTAMENT A NEW TRANSLATION" On inside cover a signature "Clare Roper". The hard cover has marked in red print "THE NEW TESTAMENT ANEW TRANSLATION MOFFAT" christian bible, prayer, new testament, religion, faith.

The "nib" pen was the preferred scribe method up until the "fountain" pen was produced (1940's), both could use specific inks that had longer life periods on paper surfaces. Ink wells such as those incorporated in this desk set allowed the user to select the colour and "type of ink" required. The nib pen was the only writing pen that could tolerate "Iron gall" ink. Legal documents were at the start of the mid 1980's required by law(in Australia) to be signed by "well" filled pens. The inks used were either "indian" or "iron/oak gall" because their infusion into paper could not be erased and they had a longer "paper" life and were harder to forge. Bottled ink was superior to that supplied in fountain pens or "biro pens" because the user's choice to a greater range of inks covered a variety of scenarios. Forging a nib signature is extremely hard compared to that of a "biro pen" because a nib settles in to the users particular style of pen movement and arm pressure.This desk writing set was typical of those used by administrators, businesses or quasi legal sectors within the Kiewa Valley, before the lifting of the ban on the use of biros "to sign" legal documents. Fountain pens were used extensively before cheaper biros (throw away) writing implements (1940's) came into the market place.This glass ink well desk set has two circular ink wells connected to their respective nib holders. The nib holders are smaller circular receptacles and feed off the larger ink reservoirs. Between the two larger ink wells is a shallow bottomed elongated "oval" sphere able to contain "slide on" clips, two pronged fasteners (require a hole to be punched in papers) or small "bulldog" clips. At the front edge is an elongated and grooved (two) place for writing nibs. The grooves keep each nib or fountain pen separated.The glass structure is made from clear glass and only the outside "boxed" walls of the desk set make contact with the desk surface. The ink wells can also securely accommodate small bottles of ink. This would have been the case for refillable fountain pens.stationery, fountain pens, nib pens, ink receptors, glass ink wells

This gilt plate is from an era where master crockery manufacturers where either located in Britain or Europe.The cost of transportation and the time taken to receive items limited the availability of first class goods. This was an era that was "British is best" in all manufactured goods. With the slow influx of European immigrants European manufactured goods also became of high value. This social requirement was more of a prerequisite for the more affluent rural population, especially at a time when Australia "rode on the sheep's back". Fine British and European goods were a "status symbol", even in rural Australia. After World War II, the invasion of American and Japanese merchandise opened up the market place for cheaper "throw away" items. Longevity and quality of goods fell away as the "throw away" society rolled on.This item demonstrates the time when the rural sector was at its most affluent and influential in dictating the strong ties between Australia, Britain and Europe. The very influential "Country Party" ensured that the protection of the rural sector was well entrenched. The ability of the "well off" rural sector, in this period, were not only able to travel abroad but also to purchase expensive items "overseas" cutlery and crockery. The significance of this item is that it highlights a period in time when the "rural" affluence was at its peak.This hand painted floral gilt plate is a cream fluted china plate decorated with pink and yellow orchid flower arrangement. It is in the "Art Nouveau" period 1880-1920.underneath and within the circular base and in gold freehand script "4" underneath "1562". Pressed into the base is the manufacturer's monogram.Circled around the FAM mark is "* FRANZ ANT. MEHLEM*BONN A/RHEIN*"hand painted china, floral gilt plate, decorative china

This item was produced by a Melbourne Tea, Coffee and Cocoa Merchant importers(1898-1960). It was a time when local production of, coffee had yet not begun. Imports from India and the Asian region had dominance in the market place. The blending of coffee with chicory was a cheaper method of providing a flavour enriched drink which was marketed as "containing not less than 55 parts per cent by weight of coffee" The coffee weighed heavier than the chicory. This was a time before strict accurate consumer information/content became mandatory and legally enforceable.This empty container of "Sunbeam" Coffee and Chicory finely ground "instant - just add boiling water" beverage was the start of the "fast" breakfast drink. The use of grinding the coffee beans and percolation to obtain the final drink was at the start of the rural sector's decreasing the time for casual drinking. The once casual countryside psyche was now (mid to late 1900's) becoming more "on the go".This cylindrical container (coffee and chicory) is constructed from pressed cardboard with both ends enclosed by tin(pressed) lid and bottom. The outside wrapping is promotional and descriptive in the colours of purple background and information label areas with purple lettering on a white and silver background. The cylinder is made from 2 mm pressed cardboard.Main label " No.1" underneath "Sunbeam" underneath "COFFEE and CHICORY" UNDERNEATH "Containing Not Less than %% Parts Per Cent By Weight of Coffee" underneath in Hand Writing" Griffiths Bros Limited", below this "TEA ,COFFEE & COCOA MERCHANTS" Below this" Mellbourne, Sydney, Adelaide" and lastly "net 1lb weight". Alternate side "The Following Well Known Economical & Flavoury Teas" underneath this "Packed Specially For The Trade" underneath "SUNBEAM & VICTORY SIGNAL COCOA" and in smaller print "Absolutely Pure, Made in Australia" underneath Equal To The Best Imported"breakfast containers, food storage, instant coffee, speed breakfasts, domestic

This canister which contained a blend of Rasawatte tea was produced in the early 1900's and for the most of those who acquired it for its contents it was useful (because it was made from solid pressed steel) as a tea caddy or container for other kitchen utensils or loose grains etc. It was also a good advertising item for a general agent W.M. Peterson & Co. in Melbourne. This company along with neighbouring tea importers offices were burnt down in a horrific building fire in Melbourne.This item was used in a period of time when the tea beveridge was the main hot beveridge to accompany meals, and "high tea" was a special treat to enjoy quality teas and "finger" food. In the rural sector of the Kiewa Valley, the favourite hot drink at "smoko" or other rest times was a freshly "brewed" pot or "billy" of tea. The hot drink tea was later in time challenged by the hot cup of coffee. This change occured at a later time in the rural sector than in cities or larger towns. The rural sector in this time frame was a lot more "traditional" in a lot of their day to day learned mores. Life style changes took longer to evolve mainly due to lack of media bombardment (mainly from city based advertisers) within the family home . "The latest jadgets" took longer to permeate into "isolated or semi isolated rural regions" such as the Kiewa valleyThis cylindrical tin container, which originally contained fine Ceylon tea is totally constructed from pressed light steel. It is embossed with content details and the name of the general tea agent. The main body has been fastened by pressed, not soldered connections.Embossed with the following "Ceylon Flavoured" and in bold large letters "RASAWATTE TEA" and below this in smaller print "ONE POUND NETT" This is encapsulated by Tea plant petals and vines. On the opposite side and in script writing "3M" below this in an unfolded banner presentation "BLENDED & PACKED BY" below this "Peterson & co Melbourne" This is also encapsulated by Tea plant petals and vines.kitchen storage, tin container, cannister/caddy, kichen advertising

This refillable ink bottle was extensively in use in the early 1900's, firstly with the nib pen and then with the fountain pen. Both these pens required to be refreshed with ink as they had no long term self storage capacity. The requirement, before the 1970's, for all legal documents, wills and heath certificates etc. forms had to be signed with penned ink and not biro(1950's onward). This caveat was to prevent forgeries (signatures) from ocurring. Hand writing experts can clearly distinguish forgeries because by using nibs, the "natural" and distinctive hand inflections whilst forming the signiture cannot be replicated by forgers.This item is significant to the Kiewa Valley because it details that even in the rural sector,(Kiewa Valley) the legal requirements of the day had to be adhered to. This was even at a time when in the rural areas a "man's word and handshake" was his bond", especially between neighbours or others in a small rural region. This however was not the case for Government Departments , banks and the hospital. To highlight certain words or paragraphs due to their importance, the red ink application was not only highly visible but also less likely to be tampered withThis is a clear thick glass bottle with shoulders tapering up to the neck. The red stain on the cork stopper indicates that the bottle contained red ink.On one side is embossed "ANGUS & C0" and on the base "J 32" and below this "M" (the manufacturer's mark)dip pen ink, ink bottle, writing methods, nib.

The mid 1900's provided the start of "the body beautiful" revolution. The cosmetic industry, with the help of quasi scientific selling advertising slant targeted those "customers" that needed the "extra care" factor that only their product could offer. At this period in time their advertising power was based on in store, radio and newspaper media channels with saturation levels relatively low. In the later years of the 1900's saturation levels and a wider range of products and increased competition further increased the product saturation levels available to the buying residents. With the introduction of television the advertisements become more elaborate and "catchy" words, phrases and comedy type situations helped boost the advertising "pitch" and subliminal undertones to effective levels required for a highly competitive health related market place. 'sellingThis subliminally,"medically" endorsed product was one of many during the great "spin" revolution of product marketing and selling. This item is significant in that it demonstrates that greater infusion of product awareness throughout rural areas was highly successful through a greater variety of advertising media. It also demonstrates that in a highly competitive marketplace there are no physical boundaries that impinge upon the distribution of products and services. The rural sector is a highly lucrative region for any product that helps protect the body from all the "nasty's" that become more noticeable in a rural environment. This rectangular box which had contained cuticle soap is constructed from cardboard and reinforced by a black nylon impregnated sheeting. This impregnation was required to keep the box from soaking up any water from the user's hands. The top section of the box(lid) has and in large print "KELSEY'S" top line followed by "CUTICLE" off to the right and underneath and to the right "SOAP". Below this and in smaller print is "MEDICINALLY..." below this and in smaller print "EMOLLIENT AND REFRESHING, REDOLENT, CLEANSES, CURES, PRESERVES, PURIFIES." and last line underneath "SPECIALLY ADAPTED FOR TENDER SKIN" On each of the sides of the top lid are, side 1 "INVALUABLE FOR THE NURSERY." underneath in smaller print "JOHN M. KELSEY CO." to the left of this and on a green backed highlighter "No. 1744 - Guaranteed under Pure Food Act, 1908, N.S.W. by John M. Kelsey Co. - No. 1744. Melbourne, Victoria." On the right side and in large print "KELSEY'S CUTICLE SOAP" on the next side and also a similar sign on the opposite side "SPECIALLY ADAPTED FOR TENDER SKIN." below this "JOHN M. KELSEY CO." "Registered" and on the other long side in large print "SPECIALLY ADAPTED FOR TENDER SKIN" underneath in smaller print JOHN M. KELSEY CO. Registered"specialised soap, toilet requisites, nursery health., bathroom, domestic

This item has historical value as it shows part of the importance of fashionable money containers specific to a more affluent rural family. The period when sheep properties producing high grade wool were providing Australia with the high yield capital return to sustain an ever growing population. This was an era where most of the manufactured goods were imported from England and the European continent.This has relevant significant value as it portrays the earlier reliance that the growing Australian population had from the rural sector. The wealth capital was from the rural sector and the elaborate fashion accessories, such as this money purse, shows how that wealth was utilised. The Kiewa Valley was part of the "rich" farm regions of Victoria and besides gold mines and tobacco plantations, dairy and cattle properties provided for not only the needs of the Victorian region but also the rest of Australia. This gold plated filigree money purse has a clasp on top for fastening purposes and has on either side inside a small extension frame which would have contained a felt/silk padding buffer. The buffer would have highlighted the intricate pattern of the filigree metalwork.hand purse, money purse, filigree women's accessories

The Trade Mark "Preservene" was registered on 23 June 1914 and traded in that name until 1930 when Cussons Australia Pty Ltd incorporated the name and its products including the Preservene Cloudy Ammonia. The Preservene Company produced a book (19 pages) "The Presevene Method Of Housework" in 1911. This publication was not only a self promotion but also a useful tool for the rural household and commercial enterprises.This bottle is very significant as it details the type of household cleaning methods and products used in the early 1900's up until the mid 1900's, when greater product diversities became available for rural areas. This product was a general cleaning agent that could be used for a variety of household items. It was the one product that "fits all cleaning". This attitude by the manufacturer fits into the mores held by the populous not only in cities but especially in the rural sector. This was an era where the success of a product was measured by the degree of versatility that came with it. The war years, the great depression had a lingering affect upon those who lived through them not to "waste" money on a multitude of products if one product had multiple uses. This was more so in rural areas where semi remote locations (as the case of the Kiewa Valley in the early 1900's) did not have the market place choices of city dwellers.This oblong shaped brown stained bottle has a red,green and faded white label covering 90% of the bottle. The bottle has a screw on lid. The bottle has embossed at the top back "POISON NOT TO BE TAKEN"on front label starting from top down "POISONOUS" IN SMALLER LETTERS "NOT TO BE TAKEN", below in an eclipse red backed sphere "PRESERVENE CLOUDY AMMONIA" below this in smaller print "CONTENTS 15 1/2 ozs", "For Household & Laundry use " below this "Removing stains and clearing Silverware Jewellery Etc". On a slant with green lettering on off white background, "IMPORTANT NOTICE (underlined) NO TOIL PRESERVENE ONLY BOIL(underlined) SOAP". Below within a red dotted boundary "PRODUCED BY Preservene Pty. Ltd. Melbourne Victoria". Below this and in smaller print "This preparation contains not more than 10 percent and not less than 7 percent free ammonia" Both sides of the label detail manufacturers instructions for different applications.laundry cleaners, stain removers, preservene label

This bowl was imported from "the mother" country (England) in the period when good table ware was either shipped from England or Europe. It was in the period before the American and Asian imports were sought (post World War II and the depression/recession years), when only the best quality kitchenware was preferred and the cheaper mass produced goods were not on the market. The maker's details on the bottom puts the manufacture time between 1955 to 1962.This item, used by one of the Kiewa Valley's oldest established families provides the historical provenance for the item and the period purchased within the time frame when change in the purchasing (in cities) practices from traditional sources, England and Europe was slowly evolving from these sources to cheaper USA and Asian producers. This change however was slower in rural sectors than the cities and larger rural towns. The "traditional" sources was ingrained into the mores of rural sections and changing economic ties with Asia and the USA connected to the greater influx of dinner wares and the cheaper produce. The "throw away" society mores , developed in the USA, after World War II, and transferred to Australia by new technology driven media outlets had a very effective outcome for the demise of quality products from the "mother" country.This buff coloured glazed ceramic bowl was manufactured by an official potter to Her Majesty Queen Victoria. It has a "patterned" top rim but no other details.On the outside bottom the makers seal "Est. 1792" and in a double lined scroll like frame "RIDGEWAY" underneath in smaller print "Made In England".ceramic bowls, kitchen crockery, domestic plates

This brand of starch was first manufactured in 1914, during the First World War, and continued to cover the other wars and military conflicts that followed. It was a time when Australian made was important due to the limited supplies coming from England and Europe. This was a period when the demand for "home grown" produce was at its peak. This was in a time when by necessity not by the "Buy Australian" campaign (of later years) which was the major factor for the demand of goods. It was in a time when starch was used in formal clothing to put a "crisp" or fresh new appearance for clothes. The important social more of "clothes make the person" was in vogue.This box which once contained starch powder is very significant to a rural semi isolated region because it clearly demonstrates that the social mores of the city were also entrenched into the rural population. The fashion of the day, even in remote areas, especially rural, were still a requirement to be maintained on certain special occasions. Cleanliness and stiff "upper lip" persona were just as important in the rural sector as in city and Government circles. Institutions such as hospitals, Government Offices and the legal personnel were bound by the fashion of the starch appearance (no dirt sticks to a personage with the "starch" look). Appearances, especially the first ones, were the judgmental image that remained in the uppermost regions of the viewer. This box with white writing and a "formally clad" man on a navy blue background held Australian grown maize based starch powder(1 LB gross). The package is made from 200 gsm thick cardboard. As production was made during the two World Wars 1914 to 1945 the promotion was heavily focused on Australian made and Australian grown maize.The same cover both front and back, "DANDY" below this a figure outlined in white on a navy blue background "hat and tails" outfit. Next to the sketch in smaller lettering" STRONGER THAN OTHER STARCHES. LESS REQUIRED". Below the figure "GLOSS" and below this in larger print "STARCH". Below this and in smaller print "CONTENTS. NETT WEIGHT 14 1/2 ozs" Below this and in smaller print "MANUFACTURED BY MAIZE PRODUCTS PTY LTD FOOTSCRAY VICTORIA" On one side of the box and in large white print on royal blue background"PURITY, STRENGTH AND UNIFORMITY." On the other side are the manufacturers directions. On the left side "FOR RAW STARCH" Underneath and in smaller print,"Dissolve in warm water a quantity to give the required thickness. Add bluing if required Stir before each using. On the right side "FOR BOILING STARCH" underneath this in small print"Mix well in small quantity of cold water to creamy consistency. Add boiling water, and stir constantly while cooking. Allow to cool, and add blueing if required. Underneath these two sets of instructions is "Make your consistency thinner than if using another kind of Starch"household starch, household cleaning, domestic laundering.

This Timing Relay is quite a large (industrial type) apparatus. The Timer is started by having a voltage of 250 volts direct current (as supplied by batteries). A DC motor then rotates driving into a clockwork mechanism, the output of which is an arm rotating at the same speed as a minute hand on a clock. Attached to this arm is a mercury switch which tips and makes an electrical circuit operate in a sequence control system. The sequences that use these timers are when starting and stopping Hydro Generators. They check that the machine has connected to the power system grid before 20 minutes duration. Brakes must go on for a set time when shutting down a generator slowing at the right speed as measured by this apparatus. These generators are powered by the hydro force of "stored" water at a higher altitude. The establishment of both the NSW and Victorian Hydro schemes was achieved from the mid 1900's to the 1960's. At this point in time the need for additional power sources to quench both an industrial and domestic demand for electricity was purely an economic and not and environmental (carbon reduction) factor. This Timing Relay apparatus is very significant to the Kiewa Valley as its use was introduced during the Kiewa Hydro Scheme. Although only a relay apparatus, it was however part of the explosion of human resources into the valley. This influx of population transformed the region from that of a basically quiet rural region to one which evolved into both an industrial and a larger residential community. This evolution in the valley created a change, not only in the "physical" landscape but also the socio-economic expansion which permitted other "tourist" based industries into the valley. This Hydro Scheme was instigated by "the Government of the day" as a bold move and was the major force behind the acceptance of World War II refugee and "technical" workforce. Inclusion of skilled and unskilled migration into the Australian environment was of a higher priority than a selective quota system of later years.. Although this mass "invasion" of workers with families was thought of in some circles as intrusive, the expansion of population post war years and its integration into the Australian rural sector, produced the multi- lingual, multi-cultural diversity of later years.sec vic kiewa hydro scheme, alternate energy supplies, alpine population growth

This general purpose Multi-meter was manufactured after 1950 and used by the SEC Vic (Kiewa Hydro Electricity Scheme) from that date until late 1900's. It was used to measure very small voltages associated with the operation of the various Hydro Generators. The readings were able to be shown by the resistor in use in the current circuit. During this time period, high quality testing instruments were either sourced from Europe or England. This particular meter was manufactured in the Netherlands. This type of "old" analogue meter was replaced by digital meters whose electronic components are a fraction of the size of the older analogue ones.This analog General Purpose multi-meter is quite a large (for handheld mobile) apparatus which permits the easy monitoring of electrical variations within the large SEC Victoria Hydro Scheme's electrical generators. These generators are powered by the hydro force of "stored" water at a higher altitude. The establishment of both the NSW and Victorian Hydro schemes was achieved from the mid 1900's to the 1960's. At this point in time the need for additional power sources to quench both an industrial and domestic demand for electricity was purely an economic and not and environmental (carbon reduction) factor. This hydro scheme was instigated by "the Government of the day" as a bold move and was the major force of the World War II refugee and "technical" workforce inclusion of skilled and unskilled migration into the Australian environment. Although this mass "invasion" of workers with families was thought of in some circles as intrusive, the expansion of population post war years and its integration into the Australian rural sector, produced the multi- lingual multi-cultural diversity of later years.This General Purpose Multimeter is an analogue meter i.e. it has a needle arm that moves across a scale of divisions. This is a large(hand held) device due to the mechanical movement system within and the large size of its electronic components of its circuitry.There are two black bake-lite push buttons operating the wire inserts Positive/negative leads at the top. The meter (protected with a glass window) has clearly marked graduations (top - volts, bottom amperes). Below this are two bake-lite dials (left "potentiometer the right one measuring range selector). Below this is a "dial" switch to input the desired resistance measuring range "V" Front "H&B ELIMA" and to the right Elavi 15n. 0n the front side is a label "STATE ELECTRICITY COMMISSION OF VICTORIA TRANSMISSION DEPT E.C.No." On the bottom of the base is a stenciled layout of the battery "layout" including the fuse . The information notice is presented in five languages starting with German, English,French, Italian, Spanish and Dutchsec vic kiewa hydro scheme, alternate energy supplies, alpine population growth

This leather case holder for a general purpose Multi-meter( KVHS 0307 (A)) was manufactured after 1950 and used by the SEC Vic (Kiewa Hydro Electricity Scheme) from that date until late 1900's. It was used to measure very small voltages associated with the operation of the various Hydro Generators. The readings were able to be shown by the resistor in use in the current circuit. During this time period, high quality testing instruments were either sourced from Europe or England. This particular carry case was manufactured in the Netherlands. This carry case for an analog General Purpose multi-meter which is quite a large (for a handheld mobile) apparatus.The bag however permits the easy monitoring of electrical variations within the large SEC Victoria Hydro Scheme's electrical generators. These generators are powered by the hydro force of "stored" water at a higher altitude. The establishment of both the NSW and Victorian Hydro schemes was achieved from the mid 1900's to the 1960's. At this point in time the need for additional power sources to quench both an industrial and domestic demand for electricity was purely an economic and not and environmental (carbon reduction) factor. This hydro scheme was instigated by "the Government of the day" as a bold move and was the major force of the World War II refugee and "technical" workforce inclusion of skilled and unskilled migration into the Australian environment. Although this mass "invasion" of workers with families was thought of in some circles as intrusive, the expansion of population post war years and its integration into the Australian rural sector, produced the multi- lingual multi-cultural diversity of later years.This leather case is to provide protection for this mobile G.P. Multimeter, therefore it is made from thick leather. It has a carrying strap from a thick "D" chromed link. This link is fastened to the main cover by a looped leather strip with a black coloured rivet. All the fasteners are either chrome or black coloured rivets. The front, which when opened back exposes fully the inside of the case. It is clip fastened to the lower section of the front piece which also can be pushed back allowing the meter to be removed from the frontal position. There is a strip retaining strap slightly higher from the mid point. This is fasted by a black press stud. There are two "L" shaped tin protrusions allowing the meter to slide only down the case until it rests on these shelves. This provides for an empty space for minimal storage,.On the front bottom and below the clasp is a tag "STATE ELECTRICITY COMMISSION OF VICTORIA TRANSMISSION DEPT."sec vic kiewa hydro scheme, alternate energy supplies, alpine population growth

This folder represents the true "Aussie" and the pride felt living in small rural communities. It was present in the period before the 1990's but fell so ever slightly away through the faster pace of the "modern" life evolution into a more "introspective" life style. The changes brought on by technology e.g. computers, mobile telephone "texting" and the internet has slowly impinged upon those community "get togethers" of the 1900's. Life in small rural towns and regions however have only slowly moved away from the community self worth attitudes which were so strong when life in rural areas was more insulated through physical and technologically isolation.This Tiny Towns Folder with its content is highly significant to the small town of Mount Beauty and the Kiewa Valley and its region because it represents the "true" value of rural life in the "modern" Australia. The "old" values of "mateship" and looking after the community is still very strong in the rural sector, as compared with living in the cities. The psychological and physical benefits of living in smaller rural centres is clearly demonstrated by the contents of this "Tidy Towns", keep Australia Beautiful, competition. The value of "the true blue, dinky die mateship" is still very much alive in country towns and rural environments. Although the physical isolation of yesteryear may not be so strong as the technology and population growths boost a greater interaction between city and rural folk, the ingrained attitude of comradeship still prevades. This large blue coloured lever arch folder (cloth with a red lined border) has 104 plastic pockets each with two sheets of documentation for the appraisal of the decision makers/judges of the "Keep Australia Beautiful Council (Vic), "Tidy Towns" competition.Adhesive stickers on front cover "Tidy Towns" "Keep Australia Beautiful" below this "Mount Beauty" community beautification programs, rural town pride, community pride, a town's self wrth

This refillable ink bottle was extensively in use in the early 1900's, firstly with the nib pen and then with the fountain pen. Both these pens required to be refreshed with ink as they had no long term self storage capacity. The requirement, before the 1970's, for all legal documents, wills and heath certificates etc. forms had to be signed with penned ink and not biro(1950's onward). This caveat was to prevent forgeries (signatures) from ocurring. Hand writing experts can clearly distinguish forgeries because by using nibs, the "natural" and distinctive hand inflections whilst forming the signiture cannot be replicated by forgers.This item is significant to the Kiewa Valley because it details that even in the rural sector,(Kiewa Valley) the legal requirements of the day had to be adhered to. This was even at a time when in the rural areas a "man's word and handshake" was his bond", especially between neighbours or others in a small rural region. This however was not the case for Government Departments , banks and the hospital. To highlight certain words or paragraphs due to their importance, the red ink application was not only highly visible but also less likely to be tampered withThis empty bottle is cylindrical with curved "shoulders" tapering to a neck the size of a 20c coin. It has a white screw on lid bearing the name SWAN triple filtered INK. There is a paper label on the side of the bottle.SWAN TRIPLE FILTERED INK. 'SWAN' INK PERMANENT BLUE BLACK MABIE TODD & CO (AUST) PTY LTD SYDNEY CONTENTS 1 1/2 FLUID OZS.dip pen ink, ink bottle, writing methods, nib.

Historically this item is from the early to late 1890's. This Item documents the day to day commerce and financial transactions of a business in a regional centre of a rural district. It illustrates the greater degree of personal contact between bank staff and client, outside electronic money transfers and A.T.Ms. The personal activities especially in small towns between bank and customers made for a clearer and friendlier transaction interchange possibleThis item clearly details pre Federation banking and the important link with English law and commerce. Regional banking was very strong and the rural sectors provided the "wealth of the nation". This confidence was backed by the assurances of the Royal Charter and the financial strength of the British Homeland. The strong Pound Sterling was the currency of the "Empire"Discoloured white, hard cardboard book with brass clasp/clip early Pass book containing 45 pages. The page thickness is close to thin cardboard.No outside markings. Inside cover printed "The Bank Of Australia (Incorporated by Royal Charter, 1835)". Also Listed, the paid up capital, the reserve fund and regulatory information. The second page details the list of offices in Australia and the London office. Following pages credit debit information of typical bank Pass Book of "John Woodside No.2 A/Ccommerce, banking beechworth early accounting pre federation

This handset appeared via Australia Post Office and was to some degree manufactured in Britain just prior to 1939. During and after World War II these handsets were made in Australia. The handset belonged to the SEC Victoria and later the Kiewa Hydro Electricity Scheme. As this unit has a winder arm (to notify the switchboard) it would have resided in a workshop/machine shop and not in an office. The durability of the bakelite covering gave good protection in any environment. In years later the bakelite came in colours. This type of handset being able to endure rough handling was ideal for the surroundings of the alpine terrain. It would have been at the various outside outposts or foreman posts as swift communications was essential and communications with all sectors of work in the Hydro Electricity Scheme was mandatory, not only for safety reasons but also for efficient operational day to day progress. Also refer to article in "This Week" Newsletter 30th June 2023. Article attached to paper copy.This Australian Post Office 184 black coloured bakelite wall mounted phone was initially developed by Ericsson Telephones Ltd Britain. It was used by the SEC Office based at Mount Beauty and therefore has a winder (for power and notification to the switchboard. The hand piece (large ear and voice receptors)is placed vertically above the dial up winder.On the winder plate in hand writing is" turn handle lift handset" and below the handle "when finished replace handset turn handle"sec communications, wall telephone, internal communications kiewa hydro electricity scheme

A hand trolly can be loaded with heavy objects such as luggage, produce, and equipment and the objects can then be easily wheeled from one place to another. They are used by farmers, railway workers, shipping companies, porters, factory labourers and other industries when heavy loads need to be moved. Hand trolleys were first used in the 18th century by young workers at the docks. The new equipment used leverage and wheels, enabling them to move the same heavy loads that the men were moving. This hand trolley is an example of the hand trolleys used since the 18th century to move heavy loads at the docks and shipyards. It is associated with the maritime industries of shipping, transportation, travel and trade as with the primary production sectors of farming, markets and produce. Hand trolley; an L-shaped handcart with handles at one end, wheels at the other, and a ledge to hold the load. This hand trolley has orange wooden slats and handles, two metal wheels and a black metal frame. It has supporting legs at one end, two metal flanges near the wheels and a support foot at the bottom. There is an inscription on the metal at one side.Stamped into metal: "MSSC"warrnambool, flagstaff-hill, flagstaff-hill-maritime-museum, maritime-museum, shipwreck-coast, flagstaff-hill-maritime-village, hand trolley, sack truck, trolley, luggage trolley, hand truck, trundler, sack barrow, bag barrow, leverage, marine technology, cargo handling, docks, wharft, shipping, trade

non-fictionThe detailed history of the No.8 Independent Commando Company during World War II. Plastic protective cover over the book. The 2/8th Independent Company was formed at Wilson’s Promontory, Victoria, in July 1942 and travelled to Yandina, in Queensland, in September. While the other seven independent companies saw action in the islands off Australian and in New Guinea, the 2/8th spent most of the next two years based at Adelaide River, in the Northern Territory. While it was in the Territory, the independent companies underwent a series of reorganisations and the name of the 2/8th was changed from the 2/8th Independent Company to the 2/8th Cavalry (Commando) Squadron. This name was later simplified to just commando squadron. In July 1944, after years of waiting, the squadron left the Territory and sailed from Townsville to Lae, via Milne Bay. While at Lae, the squadron received an intake of 70 men from the 2/8th from the 2/3rd, 2/5th and 2/6th Cavalry (Commando) Squadrons, many of whom were veterans of the earlier New Guinea campaigns. Their experience was no doubt a useful reserve that would have been called upon during the 2/8th’s subsequent campaign in Bougainville. Others though, were able to implement some of their commando training when a small group from the 2/8th they made a secret landing on New Britain. Towards the end of the 1944 the 5th Division was preparing to make a landing at Jacquinot Bay in New Britain. Part of these preparations included landing a small group of officers from the division at Jacquinot Bay to make a secret reconnaissance of the potential landing site. As Jacquinot Bay was still in Japanese controlled territory, ‘C’ Troop from the 2/8th provided the protection for the reconnaissance party by establishing a position on the beach and by patrolling the surrounding country. Everything went well and the 5th Division later landed at Jacquinot Bay in November. The squadron too was on the move, and in October it sailed to Torokina, the main Australian base on Bougainville, where it joined the II Australian Corps. The campaign on Bougainville was dived into three areas, the Central, Northern and Southern Sectors. The 2/8th served in the latter two areas. The 2/8th made the first move of the Australian campaign in the Northern Sector, by patrolling from Torokina to Kuraio Mission and Amun once a week. The squadron did this from the second week of November unit the second week of December. The 2/8th was then transferred to the Southern Sector. The main battle for Bougainville was fought in the Southern Sector, as the 3rd Division advanced towards Buin – the main Japanese base on the island. As the division’s infantry brigades advanced along the coast, the 2/8th’s task was to protect their flank by conducting forward reconnaissance patrols, harassing the Japanese with raids and ambushes and conducting a form of guerrilla warfare. The squadron had a long campaign. For nine months, from the end of December until August 1945, the troopers were in action the whole time. After securing the Jaba River, they moved inland, first to Sovele Mission, then the villages of Opai, Nihero and Morokaimoro. They had reached Kilipaijino by the end of the war. Each village taken became a patrol base. Patrols were usually limited to two sections, although up to six sections could be operating at a time. Patrols generally lasted four to six days, but nine-day patrols were not unknown. The squadron collected and collated track information, terrain reports and located the enemy. Once patrols had gathered information, they were free to make a ‘strike’ against the Japanese by setting an ambush or taking a prisoner. These raids were very effective, as they forced the Japanese to deploy troops to their rear areas, removing men from the front created by the infantry. Following Japan’s surrender and the end of the war, the ranks of the squadron thinned quickly as men were discharged or were transferred to other units. For those who were left, the squadron returned to Australia at the end of December. In mid January 1946, at Liverpool, the 2/8th Commando Squadron was disbanded.

Made in Australia by Middy's Used by a pioneer family in Moorabbin. Manufactured by Middy's: Arriving in Australia at age 19 by ship at Port Melbourne, Dutch immigrant Petrus Cornelis Nicolaas Middendorp (1891-1963) settled in Melbourne to apply his trade as a cigar maker for the British American Tobacco Co. Retiring from the cigar industry and following his work as an honorary orderly tending WW1 Australian casualties in Paris and Melbourne, Petrus began selling Dutch manufactured light globes, vacuum cleaners and other electrical products imported from Holland and England. Warehousing and sales of the goods were undertaken from 1928 by the ‘Middendorp Goods Supply Company’ initially located in Flinders Lane in Melbourne’s CBD, then moving to McKillop Street, followed by a basement store at 148 Queen Street. During the 1940s a manufacturing plant known as ‘Middendorp and Sons’ was established in the Melbourne suburb of Preston, where Petrus’ three teenage sons Peter, Nick and Hugh joined him. Peter and Hugh worked with a small team of staff to produce rubber plug tops, extension sockets, double adaptors and a small range of bakelite accessories, whilst Nick became the first sales rep calling on customers and construction sites. The products were sold under the brand name of ‘Middy’. A name change of the distribution business took place in the late 40s and Middendorp Electric Company Pty Ltd was officially registered in 1948. The manufacturing operation ceased during the late 50s due to the introduction and acceptance of plastic and injection moulding. However, the Middendorp family had positioned itself to further establish its electrical wholesale business with the first branch and Head Office opening in 1956, located at 520 Latrobe Street, Melbourne. By 1962 there were five trading branches, growing to 25 in 1986 and 101 by 2018 Australia wide. Middendorp Electric, more commonly known as Middy’s and readily identified by its trademark colour of Middy’s pink, has developed into the largest privately owned Electrical Wholesaler in Australia. In 2015 Middy’s acquired Mekolec lifts fire and electrical adding presence and sector expertise in Melbourne’s inner south. In Sep 2018 Middy's acquired Salmon Brothers Electrical, with 5 Branches in Sydney's Metro region and in 2019 they acquired Goulburn Electrical Wholesalers greatly adding to Middy's location coverage in NSW and providing Middy’s the ability to better service NSW contractors. Bakerlite electrical fittingMiddy - Made in Australiamiddy's, moorabbin pioneers, electrical, bakerlite