Historical information

Falls Creek Ski Resort developed during the construction of the Kiewa Hydro Electric Scheme built by the State Electricity Commission of Victoria. The first ski lodge was built in 1948 by workers from the scheme. The first lift, a rope tow, was built in 1951 and the first chairlift in Australia was constructed there in 1957. Falls Creek Post Office opened in 1958. Tourism was growing and being encouraged by local businesses.

Significance

The souvenir postcard was produced by Mr S. K. Pearce a Mt Beauty businessman. It was a memento for skiers and visitors to the Falls Creek and Mt Beauty area to send to family and friends as a reminder of their visit to the region or to keep as a personal souvenir. It presented an excellent promotional opportunity for enterprising local businessmen to promote the area to skiers and tourists near and far. It also presents an excellent pictorial history of the Falls Creek area around the late 1950's and 1960's.

Physical description

Colour postcard folder (unused) containing 12 labelled colored photos of the Falls Creek ski area and surrounds with a blank 'page' entitled 'Correspondence' and another for the address.