Historical information

Date is approximate.
Donor's connection with Armitstead's Woodyard was that Frank Foley was a long term employee.
The Empire Day movement was instituted in England in 1904 and on 24 May 1906 a group of Surrey Hills residents pledged to make Empire Day a success. From 1932-1938 large Empire Day celebrations were held in Surrey Hills and business and commercial vehicles were decorated to take part in large processions held in May each year. These attracted large crowds from all over Melbourne.
The truck is parked outside Nethercourt Hospital at 15 Barton Street.
The Armitstead family had a business in Union Road which supplied wood in winter and ice in summer.

Significance

Photos such as this one are evidence of the importance once attached to celebrating Empire Day, which was held on 24 May (Queen Victoria’s birthday). From 1905, a range of patriotic activities across Australia were performed on this day. There was a focus on schoolchildren, who were given a half-holiday, and the occasion was often highlighted with bonfires and fireworks in the evening - in this area at Beckett Park. The parade down Union Road was famous throughout Melbourne and attracted large crowds. Floats in the parade were often decked with British flags. The pro-Empire sentiment in the Surrey Hills area in part reflected the background and strong ties of many families.

Physical description

Black and white photo of a delivery truck with bunting and ferns over the cabin and back. The wheels have straws around the rims and more foliage is on the cabin roof and bonnet. The back of the tray is up and boxes, foliage and possibly a lion's head decorate the tray. Behind is a 2 storey (?) rendered building with an external timber staircase broken in 2 by a landing. The house sits behind a simple picket fence.

Inscriptions & markings

On the cabin door of the truck: "S ARMITS ....[remainder in shadow] / Surrey Hills / phone 10X1816 / [undecipherable]"
On back of the original in pencil in top centre left "446a" in Jocelyn Hall's handwriting; centre on a piece of paper stuck on with tape "Mrs D Foley / 39 Sunbury Cres., / Surrey Hills / Phone 8301163".