The booklet's full title is 'Motorists and Tourists who assist to build The Great Ocean Road (Barwon Heads to Warrnambool) will have helped to found a worthy Memorial to all Victorian Soldiers and a National Asset for Victoria.' Date of the copy is unknown.
The booklet is an appeal for donations toward the construction of the Great Ocean Road which, upon completion, would then be a Memorial to soldiers and, during construction, provide employment for returned soldiers. The GOR was added to and improved to encourage tourism and has had a direct and lasting impact on the development of the towns, including Peterborough.
Facsimile copy of an A4 size leaflet issued in 1918, 4 pages including photographs