Historical information

In the 1930s and 1940s the Victorian Railways was facing serious competition with not only the increasing popularity of the car but also many bus coach services that in many cases served the same tourist destinations that could be reached by rail. To counter the impact on its passenger business, the Victorian Railways extensively advertised on posters and printed brochures. [State Libray of Victoria Blog Jan 2023]]

Significance

Historical

Physical description

Small, cream coloured brochure with a round photo of a koala on front cover. Other pages contain information on tourist spots, concentrating on the abundance of koalas.

Inscriptions & markings

Koalas and enchantment. Phillip Island Fairyland for fascinating holidays. Victorian Railways Print November 1938