Historical information

Danish brothers, Moritz, Julius and Jacob Cohn arrived in Bendigo in 1853 and by 1856 started making cider and soft drinks, building a brewery 1880 to further extend their commercial enterprises and stock their hotels with their own brand of beer. Having sent Moritz's son, (also Julius) to Germany to learn to brew, the Cohn Brothers began to produce Excelsior Lager in 1882, which was traditionally served cold, the first time this had been done in Australia. Overtime the Cohn brothers expanded their operations adding cordials and in 1916 produced a non-alcoholic beer to satisfy the temperance activists. Originally named Tonic Ale but re-named 6 o’clock Lager after the temperance advocates succeeded in having pubs close at six o’clock. This drinks tray is just one example of branded bar items which would have been supplied to hotels who served Cohns beverage to further promote the company.
Cohn Brothers built an empire of breweries, cordial factories, hotels and liquor stores and ice works. In 1925 they sold the hotels and breweries to Carlton & United but continued to make their other products until the 1970s when the company became part of the Coca Cola Amatil Group.
Jacob Isaac Cohn was born in 1830 (died 1911) in Horsens Denmark and entered the Sandhurst Borough Council in 1863 where he served as a member for three years, returning again in 1887 to serve as Mayor of the City of Bendigo from 1888-1889. Jacob Cohn was a great supporter of the Mechanics Institute, the Hospital and the Benevolent Asylum. It is believed that through his connection with the Mechanics Institute he exhibited some loaned engravings from the Dresden Art Gallery which were then donated to the City of Bendigo, forming the nuclei of the Art Gallery's collection. Jacob Cohn held the position of President of the Art Gallery for 18 years.

Physical description

Circular metal drinks tray. White tray with red rim and red 'Cohns Since 1857' logo and 'Quick to Quench' slogan printed in centre.

Inscriptions & markings

'Quick to Quench' / Cohns / Since 1857