Historical information

This photograph was taken as a postcard in the Rose Stereograph Company's Rose Series. It was number P. 1463 in the series, meaning it was likely taken in the 1930s or early 40s. It depicts 'West Gembrook Road' - likely now Old Gembrook Road or Belgrave-Gembrook Road - surrounded by fields on one side and small home on the other. Over 14000 Rose Series postcards were produced over the lifetime of the Company, capturing everything from major landmarks to quiet scenic roads like this. It may have been taken by Karl Visser.

Significance

The photograph depicts part of Emerald as it was in the 1930s. At the time, it was considered representative of the area, enough to be published as a postcard.

Physical description

Black and white photograph (copy) on gloss photographic paper. Below the photo is a label describing its location and denoting it as part of the Rose Series. The photo looks down at a road with hills in the background, a field in the foreground and occasional building along the roadside. The rear has writing in pencil and some pen scribbles, and there is a pen scribble on the upper left of the photograph.

Inscriptions & markings

Front, Left, Below Photograph: "THE ROSE SERIES P. 1463"
Front, Centre, Below Photograph: "WEST GEMBROOK ROAD, EMERALD, VIC."
Rear: "KAPL VISSER / 600 511"