Postcard, Rose Stereograph Company, The View From the Township of Emerald, Victoria, 1920s

Historical information

Several other Rose Stereograph Company postcards of Emerald - including P319 - are listed under VEMUP1031 and were dated Jan 5th 1923, which may have been either a date of purchase or the date the photographs were all taken. If the latter, it is likely this photograph was taken on the same day while the Rose photographer was in town; however, the former is also entirely possible. Regardless, it is likely this photograph is from the 1920s, if not exactly from Jan 5th 1923. The numbers assigned to the photographs are unhelpful for dating them as the Rose company tended to reuse numbers multiple times, and after a while were no longer photographing in numerical order. However, the sepia colour and medium rose is a good indication this is from around the 1920s.

It is taken from Emerald Main Street/Belgrave-Gembrook Road, looking towards Pinnocks Road - it is unclear from exactly where on the road it was taken, but it could be looking down over what is now Madigan Way.

Significance

This photograph records the landscape around Emerald at the start of the 20th century.

Physical description

This item is a sepia postcard. The reverse features a (medium) rose dividing the centre, with printed proprietary text and a small block of handwritten annotation in blue pen. A sale price is marked in pencil, as is an accession number. The obverse has a caption below the image; the image is taken from the top of a hill, looking over a road to rolling hills fading into the background. The first hill on the left has a nursery, growing a range of trees; the other hills are mostly fields with scattered trees.

Inscriptions & markings

Obverse:
Lower left: "THE ROSE SERIES, P. 317"
Lower centre: "THE VIEW FROM THE TOWNSHIP OF EMERALD, VICTORIA"

Reverse:
Handwritten annotation, pen: "Looking from Main Rd. / towards Pinnocks Rd. / Nursery in 1920's"
Handwritten, pencil, stamp square: "$6"
Left: "PUBLISHED BY THE ROSE STEREOGRAPHS / Armadale, Victoria"
Upper Centre: "REAL PHOTO POST CARD / THE "ROSE" SERIES DE LUXE PRODUCED IN AUSTRALIA"

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