Historical information

The invitation documents the opening of Rowntree & Co. (Australia)’s Campbellfield factory in 1964, officiated by the Premier of Victoria. It demonstrates post‑war industrial expansion in Melbourne’s northern suburbs and highlights civic–corporate relationships through the invitation of the local Mayoress.

Significance

This item has local historic significance for Broadmeadows and Campbellfield, providing primary evidence of major industrial development and civic engagement in Victoria during the 1960s.

Physical description

Rectangular printed card with rounded corners. Cream/light buff cardstock. Recto printed in gold and black ink; verso blank except for later applied catalogue label.

Inscriptions & markings

Recto (centre): “THE CHAIRMAN AND DIRECTORS OF / ROWNTREE & CO (AUSTRALIA) PROPRIETARY LIMITED / cordially invite / Miss K. Fletcher, Mayoress of Broadmeadows / To the opening of the / new Rowntree factory, Hume Highway, Campbellfield / by the Premier of Victoria / THE HONORABLE H. E. BOLTE, M.L.A. / at 11.15 a.m. Tuesday, May 12, 1964. / BUFFET LUNCHEON” (lower margin): “R.S.V.P. Monday, April 27, Mrs. D. Youel, Rowntree & Co. (Aust) Pty. Ltd., Hume Highway, Campbellfield. / This Invitation is your Entree Card. Would you kindly present it on arrival.” Recto (right): Gold star motif
Verso (upper right): “WI 4054” (typed label)