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Falls Creek Historical Society
Booklet - Big Julians Falls Creek, 1973
... for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He... for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He ...Julian Newton Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to ‘Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. When Julian and his wife Beth retired and left Falls Creek, their son took over running the lodge. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder in Falls Creek, an author and a documentary maker. Julian Newton-Brown died in May 2020.This brochure is important because it documents an establishment operated by a highly regarded pioneer and businessman of Falls Creek.A brochure printed on glossy paper, featuring information and images. On Cover: BIG JULIANS FALLS CREEK Swinging Summer and Winter Alpine Holidays PHONE: Falls Creek 58 3211 TELEX:v56992accommodation falls creek, big julians falls creek, julian newton-brown -
Falls Creek Historical Society
Map - Falls Creek Alpine Resort Map
... for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He... for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He ...Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to "Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. When Julian and his wife Beth retired and left Falls Creek, their son took over running the lodge. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder in Falls Creek, an author and a documentary maker. Julian Newton-Brown died in May 2020.This map is significant because it contains an image of Falls Creek Alpine Resort.A black and white map of Falls Creek Alpine Resort Map featuring a photo taken by Julian Newton Brown. A numbered legend is included at the bottom right corner.dawn ski club, accommodation falls creek, lodges falls creek, tom mitchell -
Kiewa Valley Historical Society
Photographs –Collection of 10 copies and original black and white photographs and printed articles relating to skiing on the Bogong High Plains
... in and around Falls Creek/Mt Beauty 8. Panoramic view of ski fields... Centre 31 Bogong High Plains Rd Mt Beauty high-country After ...After World War II, the Kiewa Hydro-Electric Scheme was started in the Kiewa River Valley by the State Electricity Commission of Victoria. On land previously used only for summer cattle grazing in the natural alpine grasslands, the first ski lodge was built in 1948 by workers from the hydro scheme as skiing was a popular recreation. Many of the hydro employees were of European background and had grown up enjoying skiing and snow sports in their homelands and were keen to continue to pursue their winter sports interests. The first lift, a rope tow, was built in 1951 at Falls Creek and the first chairlift in Australia was constructed there in 1957. Two T-Bars were opened in 1961. In 1964, the Victorian Municipal Directory recorded that Falls Creek had 29 ski club lodges and 16 commercial lodges. The area became a popular tourist destination for both winter and summer sports.: Employees of the State Electricity Commission of Victoria in the Kiewa River Valley were the earliest skiers on the Bogong High Plains and built one of the first ski lodges at Falls Creek. They were amongst those pivotal in the development of the skiing and tourist industry at Falls Creek and on the Bogong High Plains. Collection of 10 copies and original black and white photographs and printed articles relating to skiing on the Bogong High Plains. Some pieces have been enlarged to A3 poster size copies for display purposes 1. Copy of black and white photograph of group of skiers at Falls Creek 2. Copy of photograph of early skier on Bogong High Plains with temporary buildings and tents in the background 3. Copy of photograph of 3 skiers on Mt McKay 4. Copy of SECV photograph of Rocky Valley Camp under snow 5. Early sepia photograph of Falls Creek village with skiers in the foreground 6. Copy of a page from booklet (SECV?) promoting the benefits of owning a holiday home in the Bogong Village area 7. Copy of a page from booklet (SECV?) promoting the benefits of holidaying in and around Falls Creek/Mt Beauty 8. Panoramic view of ski fields with skis in the foreground 9. Photograph of young skier (identity unknown) 10. Photograph of 2 male skiers (identity unknown) performing a small jump 1. Bogong Ski Club Members & Friends 1944 2. Jack Neve – electrician. Rocky Valley 3. 17.5.55 Skiers ascending Mt McKay 4. State Electricity Commission of Victoria. Date:17.8.55 No:K8132 Kiewa Hydro Electric Works. Rocky Valley Camp – From Engineering Office 5 & 9 No markings 6 & 7 Short article relating to photos on each page 8. Handwritten signature on rear of photo (Sandra Conea) 10 Faded unreadable photographers stamp and handwritten numbers 6875 on rear secv; bogong high plains; skiers; falls creek; tourism -
Falls Creek Historical Society
Document - Circular to Lessees and Licensees - Parking and other arrangements for the 1968 season, 09.05.1968
... and some roads also involving the opening of the road between Mt... of the road between Mt. Beauty and the Omeo Highway becoming a public ...Bob (Herman) Hymans (a former member of the Royal Netherlands Navy) was born in Bloemendaal, Holland on 30th September 1922. During World War II he fought against the Japanese in the Dutch East Indies (now Indonesia) and was imprisoned in Changi and on the Burma Railway. After gaining qualifications as a Ski Instructor, Bob arrived in Falls Creek in July 1950. Working as an Instructor and Supervisor at Bogong Lodge, Bob decided his future was in accommodation. He was successful in negotiating an indenture for land from the State Electricity Commission (SEC). It took Bob two years to build his Grand Coeur Chalet but, tragically, it was burned down in August 1961. Bob also built the first Chairlift in Australia. This was a single chairlift and the structure was built from wooden electricity poles. He was constantly full of new ideas and proposals for the village. Bob Hymans die on 7th July 2007. This Collection of documents and letters tells the story of Bob's endeavours to develop Falls Creek into the ski village it is today.This item is significant because it documents actions taken by the Falls Creek Tourist Area Management Committee in their role overseeing the Tourist Area.A detailed circular in preparation for the 1968 winter season. Key topics included:- the rezoning of car parking and some roads also involving the opening of the road between Mt. Beauty and the Omeo Highway becoming a public road called the Bogong High Plains Tourist Road; snow clearing on roads and the use of chains; use of "Yellow Horse" shuttle service: slope preparation and the "Ratrac" snow packing machine; chair lift ticket prices; concerns re straying cattle and a water supply and sewerage update. Over the summer some new buildings had been constructed bringing beds available on the mountain to about 1,350 and a clean up of the Village would be organised before the season began. Tobogganing areas were discussed, The need for publicity was stressed and the Committee saw this as the responsibility of those who would benefit most. Consistent approaches to snow reporting, loutishness and garbage were called for. Oversnow transport, Ski School, Snow Patrol were outlined. Finally the need to foster positive relations and a coordinated approach towards public relations was called for.falls creek tourist area management committee, falls creek administration -
Falls Creek Historical Society
Postcard - The Sun Valley Lower Station
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the skiers at the Sun Valley tow. This Tow operated from 1967 until 1989.falls creek resort, tows and lifts at falls creek, sun valley tow -
Falls Creek Historical Society
Postcard - Sun Valley, Looking to Rocky Valley Dam
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the skiers at Sun Valley with Rocky Valley Dam in the background. Rocky Valley Dam is man-made and has a capacity of 28,000 megalitres. It was created for the Kiewa Hydroelectric Scheme and is also utilised in snow making for Falls Creek.falls creek resort, sun valley tow, rocky valley dam, hydroelectricity -
Falls Creek Historical Society
Postcard - National Fitness Camp at Howman's Gap
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the skiers walking in front of the National Fitness Camp at Howmans Gap. The Camp was run by the Victorian State National Fitness Council. Initially the camp was leased from the State Electricity Commission (SEC). It had a capacity of 110 participants and offered both summer and winter activities.falls creek resort, national fitness camp howmans gap -
Falls Creek Historical Society
Postcard - Falls Creek Souvenir Postcard Folder
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and images is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.The cover and text from a postcard folder featuring coloured images of Falls Creek in the 1970s.falls creek village, postcards falls creek, s. k. pearce -
Falls Creek Historical Society
Postcard - Winterhaven Lodge
... . By the late 1940s he owned the Mt Beauty Supermarket, Newsagency... the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high resolution image of Winterhaven Lodge. In 1952 Orest “Ory” Freauf entered into a business partnership with Cecil Dobson, running the general store “Whitehaven” and Post Office at Falls Creek. They extended their business by adding accommodation turning Whitehaven into one of the best commercial lodges at Falls Creek.astra falls creek, falls creek accommodation, falls creek businesses -
Falls Creek Historical Society
Postcard - Ski Hirage Centre and Ski Slopes
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring an image of Winterhaven Lodge. In 1952 Orest “Ory” Freauf entered into a business partnership with Cecil Dobson, running the general store “Whitehaven” and Post Office at Falls Creek. They extended their business by adding accommodation turning Whitehaven into one of the best commercial lodges at Falls Creek.astra falls creek, falls creek accommodation, falls creek businesses -
Falls Creek Historical Society
Postcard - Ski Lodges from main road
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard showing the view of lodges at Falls Creek taken from the main road.astra falls creek, falls creek accommodation, falls creek businesses -
Falls Creek Historical Society
Postcard - Day Visitors' Shelter and Parking Area
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the very busy Day Visitors' Shelter and Parking area.astra falls creek, falls creek accommodation, falls creek businesses -
Falls Creek Historical Society
Postcard - Summit T-Bar Lift
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Summit T-Bar Lift. The Summit T-Bar was replaced the Nissen rope tow in 1961. It was replaced in 1992.astra falls creek, falls creek accommodation, falls creek businesses -
Falls Creek Historical Society
Postcard - Spur T-Bar looking towards the Village and Spion Kopje
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Spur T-Bar looking towards the Village and Spion Kopje in the background. The Spur T-Bar was constructed by Ron McCallum in 1961 ad operated until 1999.astra falls creek, falls creek accommodation, falls creek businesses -
Falls Creek Historical Society
Postcard - T-Bar lower station and Snow Crystal Inn
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Lower T-Bar and the Snow Crystal Inn. The Inn was constructed in the late 1950s. It has since been demolished and rebuilt.astra falls creek, falls creek accommodation, falls creek businesses -
Falls Creek Historical Society
Postcard - "AKJA" Sled in use, Falls Creek
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring two skiers guiding an "AKJA" sled. These sleds were designed in Finland for transporting a person or goods on snowy or icy surfaces. At Falls Creek they were used by the Ski Patrol to evacuate an injured skier or snowboarder. astra falls creek, falls creek accommodation, falls creek businesses -
Falls Creek Historical Society
Postcard - Falls Creek Road and Grand Coeur Lodge Annexe
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of Falls Creek Road and Grand Coeur Lodge Annexe. The original Grand Coeur Lodge was built by Bill Hymans between 1950 and 1952. Unfortunately it was burned down in 1961. Grand Coeur was never rebuilt, but Bob modified his annexe to be used as accommodation and later also operated Southern Cross and the Four Seasons. falls creek accommodation, falls creek businesses, grand coeur chalet -
Falls Creek Historical Society
Postcard - Rope Tows and Beginners' Slope
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the Beginners' slopes at Falls Creek, Victoriarope tows, beginners slopes falls creek, falls creek resort -
Falls Creek Historical Society
Postcard - The Poma Lift and Ski Bowl
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the Poma lift and Ski Bowl area in Falls Creek. The Baby Poma opened at Falls Creek in 1964 and the International Poma in 1969.falls creek resort, poma lift falls creek, international poma falls creek -
Falls Creek Historical Society
Postcard - Grand View near the top of Sun Valley Tow
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the view near the Sun Valley Tow. This Tow operated from 1967 until 1989.falls creek resort, sun valley tow, tows and lifts at falls creek -
Falls Creek Historical Society
Postcard - Deep Snow at the Gully Chair Lift Lower Station
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the Gully Chair Lift Lower Station, Falls Creek. The area is covered in deep snow. The Gully Double Chair Lift came into operation in 1964 and operated until 1982 when it was replaced by the Gully Triple Chair.falls creek resort, tows and lifts at falls creek, the gully chairlift -
Falls Creek Historical Society
Postcard - The Gully Chair Lift
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of skiers on the Gully Double Chair Lift, Falls Creek. The Gully Double Chair Lift came into operation in 1964 and operated until 1982 when it was replaced by the Gully Triple Chair.falls creek resort, tows and lifts at falls creek, the gully chairlift -
Falls Creek Historical Society
Postcard - The Ski Jump, Snow Crystal Inn and Bogong Ski Lodge
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the first Ski Jump beside the Snow Crystal Inn and Bogong Ski Lodge. The Snow Crystal Inn was built by Milan Kovacic in the early 1950s. It has since been demolished and rebuilt. The Bogong Ski Club was established in the 1940s and built a clubhouse in the Falls Creek basin. The original building later burned down and a new Lodge was constructed.falls creek resort, tows and lifts at falls creek, snow crystal appartments -
Falls Creek Historical Society
Postcard - T-Bar Bottom Station and Power House
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the T-Bar Bottom Station and Power House with Ski Jump beside the Snow Crystal Inn visible in the background.falls creek resort, tows and lifts at falls creek, snow crystal appartments, power house falls creek -
Falls Creek Historical Society
Postcard - Chairlift at Falls Creek, Victoria
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, Victoria.This collection of postcards and images is significant because they were commissioned by a highly successful businessman in Falls Creek, Victoria.A colour image of the skiers on the chair lift at Falls Creekfalls creek, falls creek chairlifts -
Falls Creek Historical Society
Postcard - Mini Mart and Post Office, Falls Creek
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, Victoria.This collection of postcards and images is significant because they were commissioned by a highly successful businessman in Falls Creek, Victoria.A colour image of skiers outside the Mini Mart and Post Office, Falls Creekfalls creek, falls creek chairlifts, poma lift falls creek -
Falls Creek Historical Society
Postcard - The Kiewa River at Tawonga
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, Victoria.This collection of postcards and images is significant because they were commissioned by a highly successful businessman in Falls Creek, Victoria.A colour image of the Kiewa River at Tawonga with mountains in the background. S. K Pearce had a business in Tawonga and established other stores at Mount Beauty and Falls Creek.falls creek, falls creek chairlifts, poma lift falls creek -
Falls Creek Historical Society
Postcard - Falls Creek Ski Bowl, Victoria
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, Victoria.This collection of postcards and images is significant because they were commissioned by a highly successful businessman in Falls Creek, Victoria.A colour image of skiers and buildings at Falls Creek Ski Bowl.falls creek, falls creek chairlifts, poma lift falls creek -
Falls Creek Historical Society
Photograph - Ernest Forras and Julian Brown at Julian's Lodge with Beth Brown and Marnie Searles
... for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He... for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He ...Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to "Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. When Julian and his wife Beth retired and left Falls Creek, their son took over running the lodge. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder in Falls Creek, an author and a documentary maker. Julian Newton-Brown died in May 2020. Ernest Forras built Kooroora Chalet at Mount Buller with his brother, Aurel in 1953. They were both ski instructors and contributed greatly to the development of the ski industry.This item is significant because it gives details of an important lodge at Falls Creek, Victoria.A colour photograph of four friends inside Julian's Lodge, Falls Creekjulian's lodge, julian newton brown, falls creek ski lodges, earnest forrer -
Falls Creek Historical Society
Postcard - Looking across the pondage lake to Mt Bogong
... he owned the Mt Beauty Supermarket, Newsagency, Drapery... of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June ...These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, Victoria.This collection of postcards and images is significant because they were commissioned by a highly successful businessman in Falls Creek, Victoria.A colour image of a lake with Mount Bogong in the backgroundfalls creek, mt bogong, s. k. pearce