"In April 1969, the first major residential development in Melton began with the release of 148 homes for purchase. This was the first stage of a staggered release of a planned 30,000 homes for 100,000 people by 1990. The development, called Westmelton Satellite City, was described as ‘a preview of tomorrow’.101 It was the first estate built in a ‘modern’ style, with curved streets, and dozens of culs de sac. Westmelton was also the first major development in Victoria to build all the supply lines to the houses – including electricity and telephone lines – underground. The six different home designs in Westmelton were ‘specially designed for the future’, and with allotments ten feet wider than regulations required, there was plenty of ‘space for gracious living’ and for a family swimming pool. The developers of this new estate were active in promoting Westmelton as a new community within the Shire of Melton. By 1971, the Westmelton City News reported that Ian McIntosh, General Manager of Westmelton, had given away $100,000 on behalf of the company ‘to aid community projects’. This included a $72,000 donation towards building a community centre in Westmelton, and $25,000 for the shire’s Olympic-sized swimming pool. Ian McIntosh and his family moved to Melton and Ian said he was ‘very much aware of the needs of [the] Westmelton community’. By the end of 1971, Westmelton was home to 100 new families. The modern residences were obviously an appealing drawcard, but so was the country feel that characterised Melton. Mrs C. Allen, described as a ‘housewife’, said she and her husband chose to move to Westmelton because of ‘the quality homes ... and we both love the clean, fresh, natural environment that surrounds us’. Similarly, Mr W. Coxhead, insurance consultant, moved to Westmelton because of the ‘clean, fresh country air’. Accountant Mr B. Swanton echoed their sentiments, describing Westmelton as ‘far enough away from the industrial pollution carried over Melbourne suburbs by prevailing westerly winds’. The new development attracted an increasing number of young, professional couples and families, representing the beginning of a significant shift from the predominantly rural and farming community of the district’s past. The Westmelton development had four different ‘neighbourhoods’ designed to cater to a variety of different lifestyle needs. Westmelton was the first to be established, followed by Brookfield, which offered ‘superb land in a rustic setting’. Brookfield Acres offered ‘wide open spaces with lots of room for a pool and even a tennis court’ on huge one-acre blocks, while Westlake was an innovative development with ‘different sized homesites’ and ‘lakeside living’.Westmelton was the first of many residential developments that would come to play a huge role in shaping the shire in the decades to follow".A marketing brochure for the Westmelton Satellite City developmentlocal significant events, council

This is an example of Melbourne Legacy promotional material. It is a poster from early 2000s. The slogan "Help the Families of Our Deceased Veterans" was used with an image of two boys. The main time of year for fundraising is September when Legacy holds 'Badge Week'. Similar to other marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.An example of promotional material from the 2000s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.Colour A4 promotional leaflet for Legacy Week, featuring two boys.legacy promotion, badge appeal, legacy week, marketing

This is an example of Melbourne Legacy promotional material. It is a poster from 2008 for Badge Week. The slogan "I miss my Dad, but with Legacy's help we won't be alone" was used with an image of a boy in a slouch hat. The main time of year for fundraising is September when Legacy holds 'Badge Week'. Similar to other marketing material from the 1990s to 2009, also see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.An example of promotional material from the 2000s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.Colour A4 promotional leaflet for Legacy Week, featuring a boy in a slouch hat.legacy promotion, badge appeal, legacy week, marketing

This is an example of Melbourne Legacy promotional material. It is a poster from 2011 for Badge Week. The slogan "Legacy is keeping their promise to my dad" by Charlotte was used with an image of a girl in a slouch hat. The main time of year for fundraising is September when Legacy holds 'Badge Week'. Similar to other marketing material from the 1990s to 2009, also see items 01240 to 01258, 02196-02198. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.An example of promotional material from the 2000s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.Colour A4 promotional leaflet for Legacy Week, featuring a girl in a slouch hat.legacy promotion, badge appeal, legacy week, marketing

This is an example of Melbourne Legacy promotional material. It is possibly from the 1990's as it was in a folder with marketing material from that time. The brochure mentions 119,000 widows and 3,000 children enrolled Australia wide. It lists the types of assistance as: "rental and housing, welfare, educational, legal, employment, medical, dental and residential care". The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994). Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.Colour promotional leaflet to explain Legacy's work.legacy promotion, badge appeal, legacy week, marketing

This is an example of Melbourne Legacy promotional material. It is an A3 leaflet folded into pocket size from 2011 for Badge Week. The slogan "Legacy is keeping their promise to my dad" by Charlotte was used with an image of a girl in a slouch hat. The main time of year for fundraising is September when Legacy holds 'Badge Week'. Similar to other marketing material from the 1990s to 2009, also see items 01240 to 01258, 02196-02198. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.An example of promotional material from the 2000s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.Colour A3 promotional leaflet for Legacy Week, featuring a girl in a slouch hat folded into pocket size.legacy promotion, badge appeal, legacy week, marketing

Set of 2 Digital Images of Frank Puls standing alongside a pull up banner of the BTM Marketing pamphlet which featured Frank asking for "Fares Please! stand with No.27 in the background. Taken by Warren Doubleday 30/10/2004.trams, tramways, btm, pamphlets, marketing, depot, tram 27, frank puls

This is an example of Melbourne Legacy promotional material. It is a poster from 1990 and it was in a folder with marketing material from the 1990s. The slogan "Lest YOU forget" was used with an image of the statue of Simpson and his donkey rather than a personality. See other examples of how this image was used, Item 01520 when it was used in newspaper advertisements and on the side of a milk carton, also 01251. The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?). Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.Colour A4 promotional leaflet for Legacy Week, featuring the statue of Simpson and his donkey.legacy promotion, badge appeal, legacy week, marketing

.Instruction or guidelines, 15 A4 sheets stapled in the top left hand corner, titled "Yarra Trams Customer Service", training document on providing good service to customers, especially on the phone, produced by Paul Matthews, Marketing Manager for Yarra Trams - 1997? H as extracts from various training documents on handling stress, customers on the phone, and behaviour.trams, tramways, training, yarra trams, marketing

Sign or advertisement used by the Ballarat Tramway Preservation Society on a bromide sheet with the tram logo of 33 (see item 8257), giving details of the Tramway operation and contact details. Prepared late 1970s. Used on marketing and advertising materials.Yields information about the BTPS and its advertising base.Sign or advertisement - Bromide sheetbtps, marketing, ballarat vintage tramway, logos

Presentation or printout of a PowerPoint presentation, 6 slides per sheet, 14 sheets titled "100 years of electric trams in Melbourne", giving details of the proposed marketing strategy, objectives, proposals, depots, promotions, work completed, colouring book, media and employee involvement.trams, tramways, centenary, yarra trams, 100 years of electric trams, melbourne, depots, marketing

A copy of a speech given by President Bill Rogers to the Mornington Peninsula Legacy Club in 2006. The topic was the 'Changing face of Legacy; New Challenges and where to from here?' He mentions a new ten year Marketing and Fundraising Strategy. Document was from a folder of documents donated to the archive by Legatee Bill Rogers that related to his time as President (March 2006 - March 2008).A record of strategy being relayed to clubs and branches.Print out x 3 pages of a speech given by President Bill Rogers to a Group dinner on 10 October 2006.mornington peninsula, marketing, fundraising

Business located at 104 Grimshaw Street Greensborough. Other offices at Eltham and MontmorencyBusiness card, printed both sides, reverse in colourJayne Cavaggion, Marketing & Advertising Managerlocal businesses, buckingham & company real estate agents, grimshaw street greensborough

Letter from Yarra Trams to Keith Kings, 9/1/2002, advising of the new "Explorer" program for use in the City of Port Phillip, part of a trial - lists Metcard retailers and where discounts could be obtained from food or coffee shops. Has a hand written note that Keith advised Lucy Allison that it probably not be worthwhile being a part of the program. Signed by Paul Matthews as Marketing Manager.trams, tramways, yarra trams, city of port phillip, marketing

A copy of speech given by President Bill Rogers when he was explaining to a meeting of Melbourne Legacy branches and groups about changes to the fundraising methods being used by Melbourne Legacy. He mentions hiring a firm DVA Navion to help with direct marketing. This was a new concept for Melbourne Legacy. Document was from a folder of documents donated to the archive by Legatee Bill Rogers that related to his time as President (March 2006 - March 2008).An insight into Legacy taking a professional approach to fundraising in 2006.Print out x 5 pages of a speech given by President Bill Rogers to the Legacy Club Conference in 2006.fundraising, marketing, public relations

Marketing material from the 1970s for Falls Creek, showing various photographs of snow life during this time.The coasters are an example of marketing during the 1970s for Falls Creek as well as scenery of winter life. Six square cork drinks coaster with a different colour photograph of people in the snow. FALLS CREEK VIC is written in gold lettering at the top centre of each image. FALLS CREEK VICfalls creek, skiing, 1970s, marketing, ski, ski lift, snow, winter

Sign or illustration used by the Ballarat Tramway Preservation Society and the Ballarat Tramway Museum on a bromide sheet with the tram logo of 33 with the destination of Carlton St. Prepared late 1970s. Used on marketing, posters, documents etc until the early 2000s.Yields information about the logos used by both the BTPS and the BTM.Sign or advertisement - Bromide sheetbtps, marketing, ballarat vintage tramway, logos, tram 33

Newspaper or magazine clipping from the City of Ballarat Summer 2018-19 issue of my Ballarat with an article titled "On the Right Track", featuring an interview with Peter Waugh as Marketing Manager standing on the footstep of No. 27. Peter talks about the history of the tramway in Ballarat, the time a tram derailed and hit the Bucks Head Hotel, the Museum, the depot and the collection, Cuthberts 939 and when the Museum operates.trams, tramways, btm, marketing, bucks head hotel, city of ballarat

This is an example of Melbourne Legacy promotional material, it uses the phrase. 'Lest YOU Forget'. This advertisement with an image of a family, with a shadow behind them, may have been used to focus the public on the missing father who lost his life in service. The slogan was used again in 1990 with an image of the statue of Simpson and his donkey rather than a personality. Possibly to bring the focus back onto the service given to Australia by service men and women. It is possibly from 1989 as it was in a folder with marketing material from about that time. For several years in the 1990s a "personality of the year" was used to promote the Badge appeal. The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?). Was in a folder with marketing material from the 1990s to 2009, see items 01240 to 01258. The collection shows the types of marketing materials that were produced and the celebrities that were helping Legacy.An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers. Black and white draft of a promotional photo for Legacy Week, featuring a family.legacy promotion, badge appeal, legacy week, marketing, advertisements

This booklet was designed to promote the range of activities and community events which take place in the High Country of Victoria outside of the winter snow season. It was a joint publication between Falls Creek, Mt Hotham and Mt. Beauty. It aimed to show how nature had regenerated after the wildfires of 2003 to encourage tourism back to the region.This item is important as it documents seasonal activities at Falls Creek Alpine ResortAn A4 sized marketing booklet, including images and advertising information printed on glossy paper.victorian alpine region, victorian high country, falls creek tourism, tourism victoria

A part of a yearly marketing magazine promoting Falls Creek region in the summer. This item is important as it documents seasonal activities at Falls Creek Alpine ResortMagazine titled Falls Creek Alpine Resort 1993. Front cover is an image of lake area with Fall Creek Alpine Resort titled centre top in red and three nature photos framed centre bottom. American Express logo bottom right and blue back cover with Falls Creek Chamber of Commerce and American Express at bottom of page. Six internal pages with outdoor images and accommodation information for Summer in Falls Creek. falls creek, victoria, school holidays, 1990s, marketing, graphic design, summer, accomodation, vacation, alpine, alpine resort

A marketing convention badge made by Angus & Coote for a convention in 1955, this was discovered by Q.C Binks whilst he was out metal detecting for gold. Badge is an elongated oval design, with a dark blue background and gold writing. The words say Lever marketing Convention 1955.bendigo, gold mining, qc binks, angus & coote, lever marketing convention 1955.

Bound booklet 15 pages: City of Greater Bendigo Marketing Plan May 1994. G.P. Noonan.bendigo, council, city of greater bendigo